Browsing Tag

Podsights

MarTech Interview with Sean Creeley, CEO and Founder at Podsights

With both, podcasting and podcast advertising growing as a concept for marketing and sales teams, how should marketers measure and drive clearer cross-channel podcast advertising attribution? Sean Creeley, CEO and Founder at Podsights shares some thoughts: _____ Tell us a little about yourself Sean… we'd love to hear about your role, a typical day at work? And also, the story behind Podsight! Sure, I'm one of the founders at Podsights, technically the CEO, but that's a pretentious title for a sixteen-person company.…

Veritonic Partners With Podsights And LeadsRx To Give Brands End-To-End Insight Into The Effectiveness Of Their Audio Campaigns

Partnership Connects Attribution with Pre-market Audio Creative Measurement for 'Full-Flight' Performance Analysis of Podcast, Radio and TV Campaigns Veritonic, the audio intelligence platform, announced that it has integrated leading cross-channel marketing attribution technologies LeadsRx and Podsights into its audio analytics suite. Combining post-flight performance analysis with pre-market creative intelligence, the partnership gives marketers access to a 360-degree view of the effectiveness of their audio marketing.…