Browsing Tag

point of sale

Five Benefits Of SMS Marketing To Build Your Brand

Businesses continue to look for ways to efficiently and effectively communicate with their customers, and text messages are now emerging as a leading marketing channel. Given the increasing popularity of texting in our personal lives as consumers, businesses can see that the average open rate for text messages is 98%, with 90% of texts being read within 3 minutes of being seen. Given this, SMS can be a way to send high-quality and timely promotional or informational messages. Below are five ways SMS marketing can help…

Advertima and Posterscope Partner to Create a New Data- and Audience-Driven Advertising Channel at the Point of Sale

 Posterscope, the world's leading out-of-home and location-based marketing specialist, and Advertima, the market leader in real-time audience data and smart-targeting technology for digital signage solutions, have partnered to offer a data- and audience-driven media product that effectively reaches supermarkets' customers and verifies the performance of in-store advertising campaigns. This partnership sets a new standard in OOH media planning and buying, closing a long-existing gap in its ability to target large audiences at…

Davos Brands LLC Leverages BrandMuscle To Scale Production Of Customized Point-of-Sale Assets Targeting Hyper-Local Customers

The Premium Spirts and Wine Company Utilizes BrandMuscle’s Intelligent Local Marketing Platform to Strengthen Its Thriving Distribution Business BrandMuscle, the industry leader in integrated local and channel marketing, announced that it has partnered with Davos Brands, a New York-based importer and marketer of luxury spirits, wine, and sake. Marketing Technology News: DoubleVerify Taps Doug Campbell As New Chief Strategy Officer Tapping into BrandMuscle’s vast network of distributor relationships and…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from ZON, Vibes, National Retail Solutions, Espressive, Groupon, Amperity and Replicant.ai. ZON, the Region’s First Fully Decentralized Mobile E-commerce Platform, Closes UAE’s Largest Ever Seed Funding Round ZON, the region’s first fully decentralized mobile-only e-commerce network, has closed its seed funding round at an unprecedented US$8 million, making it the largest recorded single…

Casio Adds MenuDrive Interface To Select Point-Of-Sale Terminals

Online Ordering Capabilities Now Available on Casio's V-R7000 and V-R200 Terminals Casio America, Inc. is excited to announce the addition of MenuDrive to its Android-based V-R7000 and V-R200 point-of-sale (POS) terminals. With MenuDrive, restaurant owners are able to create their own branded online and mobile ordering system that will interface with Casio's V-R series of terminals. Marketing Technology News: Creatio Joins Forces with Clients and Partners to Donate to Cradles to Crayons This Giving Season "The…

Amount Announces Amount Pay

Fintech Unveils Plans for POS Platform Powered by Industry-Leading Fraud Prevention and Decisioning Technology Amount, a leading fintech company helping financial institutions reinvent the retail experience, announced Amount Pay, an installment point-of-sale (POS) financing solution launching in Q1 2020. Amount Pay employs Amount's best-in-class decisioning engines to support in-person and e-commerce applications for merchants, while using Amount's industry-leading account-opening platform, Amount 360, to automate…

Leading Live Festival Event Experience Platform Acquires Event Genius

Today’s hot start-up announcement involves a leading live music experience platform and its latest acquisition. Festicket, the world’s largest music festival experience platform, has announced the deal leading to the acquisition of Event Genius platform. Event Genius is an award-winning British ticket and point of sale (POS) cashless platform. According to the official press release, this transaction also includes the brand aimed at users, Ticket Arena. Founded in 2013 by Jerome Elfassy, Jonathan Younes, and Zack Sabban,…