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The Business SEO Battle: Ranking By Numbers, Or Intelligence?

Search engine optimisation (SEO) has come a long way, with continued developments, advancements and algorithm tweaks giving business owners, brand agencies and marketing gurus more than just a digital headache. But traditionally, SEO has been a numbers game, with ranking positions the all-important deciding factor. However, with the purpose of the activity to reflect and cater to user behaviours, can SEO really be simplified to numerical values? Marketing Technology News: Strata Introduces Identity Orchestration Platform…

Taking a Look at the Most Recent iPhone Launch and Its Marketing Campaign

Unless you’ve been living under a rock, you’ve likely seen a great deal of info and ads come out for the newest iPhone. Just like clockwork, Apple rolls out a new and improved version of their beloved phones – and as you can see from this historical chart, sales tend to increase significantly during the third quarter releases. Source There is always a great sense of hype surrounding these announcements and releases, which is something that Steve Jobs used to gain notoriety during the early days of the tech company. This…

Fairleigh Dickinson University Explains the Best Strategy for Online Marketing

​​​There have been rising arguments about the best form of strategic campaign for online marketing – if it is SEO or SEM. Amidst these arguments of SEO vs. SEM, Fairleigh Dickinson University lends out its voice to educate people about the importance of both marketing strategies and the differences. In a published infographic on the institution’s website, Search Engine Marketing (SEM) is said to be a form of paid search that aims to increase revenue, while Search Engine Optimization (SEO) is more inclined to attract …