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Prediction Series 2019

Prediction Series 2019: Interview with Brad Rukstales, CEO and President, Cogensia

Tell us about your journey in technology and how you arrived at Cogensia. I grew up on the MAR side of MarTech, in the world of third-party data, predictive analytics, and consulting. I have worked for marketing consulting firms, list and data companies, and advertising agencies before starting Cogensia’s parent company in 2002. My focus has always been to help marketers make smarter decisions through the use of insight and data, whether that is statistical modelling, Machine Learning, segmentation, or data consolidation…

Influencer Marketing Without Influencer Waste

High-profile brands learned valuable lessons about the ROI of Influencer Marketing the hard way this year, as evidenced by the more attention-grabbing headlines in the industry. 2018 was the year that Unilever denounced “fake followers.” Snap’s PR firm sued a celebrity for failure to influence. Instagram pulled a spate of “bot” accounts to better reflect genuine Influencer Engagement. It’s no wonder that brand marketers looking to advance their influencer marketing programs are stuck in a “tactical trap.” If brand…

Prediction Series 2019: Interview with Mike Austin, CEO and Co-Founder, Fresh Relevance

What opportunities and challenges did you and/or Fresh Relevance identify at the start of the 2018 and have things worked as planned? We are all social creatures and tend to base our actions on the behavior of others when faced with an overwhelming range of options. However, tactics that have received a lot of media attention recently, such as Influencer Marketing, aren’t necessarily the most effective or scalable ones. Therefore, many retailers are still unsure how to leverage the power of social in their marketing to…

Prediction Series 2019: Interview with Rich Kahn, CEO and Founder, Anura.io

What opportunities and challenges did you and/or Anura identify at the start of the 2018 and have things worked out as planned? At the beginning of 2018, the challenge was identifying where we fit into the market best. Based on how we built our model, we knew our accuracy level was higher than anything else, which is why we launched Anura as a standalone model. But we wanted to figure out where did we fit best: programmatic or performance based? We needed to determine where was our niche. We were coming late to the…

Prediction Series 2019: Interview with Grad Conn, CXMO, Sprinklr

Tell us about your role and how you got here. What inspired you to be part of the MarTech company, Sprinklr? I was actually Sprinklr’s first customer — way back in 2011 — so I’ve known this crew for a long time. It was a very natural move for me to go from Seattle at Microsoft to Sprinklr in NYC for both personal and professional reasons. As a true geek, I actually started my career at Microsoft in Microsoft Research. I love playing with new, forward-thinking technology. Choosing a new career path at Sprinklr gives me…

Prediction Series 2019: Interview with Luke Beatty, CEO and Chairman, Brandfolder

Tell us about your role and how you got here. What inspired you to be part of Brandfolder?  I led the founding team at Brandfolder and moved from only a board seat to also being the CEO a year and a half ago. How did your roles at AOL and Yahoo! enable you to better prepare for your current position at Brandfolder? At Yahoo and AOL, I had the opportunity to work with many of the world’s biggest brands. We boasted amazing consumer media brands like Yahoo Sports, TechCrunch, Huffington Post, etc. Related to that, were…

Prediction Series 2019: Interview with Baxter Denney, Chief Marketing Officer, Red Points

Tell us about your journey into technology and how you arrived at Red Points? My route into Marketing came through technology. I moved from a product-oriented role at my first company to a role on the marketing team helping launch our first marketing automation platform, Eloqua. That drove my interest in marketing measurement and operations and I’ve been in it ever since! What opportunities and challenges did you and/or Red Points identify at the start of 2018 and have things gone according to the plan? Red Points is a…

Prediction Series 2019: Interview with Julian Diaz, CMO, Skynamo

Tell us about your role at Skynamo and how you started here. My role at Skynamo is to build our brand into a globally recognized and preferred brand among our target market. Basically, my job is to make sure the right people know who we are and choose us over competing solutions. I joined Skynamo in September 2017, and over the past year, we’ve rebranded the business — changing the name from Honeybee to Skynamo — to position us better as a global brand. We also began the major transition from an outbound marketing…

Prediction Series 2019: Interview with Elena Filimonova, SVP, Global Marketing, CGS

Tell us about your journey into Marketing and Technology and how you arrived at CGS. With more than 20 years of B2B technology company experience, I started in Sales and Account Management, and then joined Finance after business school before moving to Marketing. Having worked in different functions provided me with a well-balanced view of the business. I’ve always said that marketing does not exist in isolation. Business strategy always dictates the Marketing strategy. Over the span of my career, I worked for both…

Prediction Series 2019: Six Trends Shaking up Customer Care in 2019

As 2018 comes to a close, it’s time to reflect upon this year’s Customer Care industry highlights, and to think about what’s expected to happen next year. To help you plan for 2019, we report on six major trends that are set to shake up the industry. New Messaging Channels The growth of business messaging platforms was part of our predictions last year. In 2019, we expect the use of messaging in Customer Care to increase even further. The growing number of customers using messenger platforms (1.5 billion on WhatsApp and…