Prediction Series

Tell us about the most astonishing development you predict for B2B marketplaces? The rise of blockchain-based B2B marketplaces for trustworthy relationships. In 2020, we’ll see a continued rise in specialized B2B marketplaces to meet the needs of highly specialized buyers and sellers in vertical markets. Complex B2B services usually require workflow and collaboration tools to drive significant efficiencies for buyers and suppliers, as well as build trust between buyers and sellers. A great example is how Honeywell has…

How did you arrive at MiQ, and what interactions you had with the technology team in the past? Before I was appointed by MiQ as CEO for ANZ, I spent several months working with them as a Consultant. During this time, I was impressed by the level of expertise, technological capabilities and dedication to our clients’ successes, demonstrated both by our commercial team in ANZ and our team of Data Scientists in Bangalore. From my perspective, the industry’s next wave of future growth will sit at the intersection of…

Hi Daniel. Welcome back to MarTech Series. Tell us what comes to mind when you think of Dreamforce. Two things instantly. Companies are still grappling with their own Digital Transformation. And data remains one of the most valuable resources. Which sections and speakers are you excited to attend and interact with? And, why? Conga has a long-standing history with Salesforce as the #1 paid app on the AppExchange and a platinum partner. It was an amazing experience to see the AppExchange keynote, where the product is…

Bold, Saturated Hues Are Expected to Dominate Many 2020 Creative Campaigns, Based on Data That Matches Pixels with Image Downloads. Shutterstock, Inc., a leading global technology company offering high-quality assets, tools and services through its creative platform, launched its 2020 Color Trends report. By analyzing billions of pixel data from images downloaded, and then mapping each pixel to its closest named hex code, the report reveals which colors had the greatest growth between 2018 and 2019, as well as local…

Could you tell us how eCommerce technologies have changed in the last 12-18 months? Over the past 12-18 months, eCommerce technologies have become increasingly streamlined with customer experiences, putting an emphasis on blending both online and in-store experiences. This means that more suppliers are improving communication across touchpoints so each experience is informed by one another, presenting a consistent experience with the brand and 360-degree picture of each customer. While Omnichannel strategies have been…

Marketing science catches up to the art: While once revered as more art than science, the discipline of marketing is becoming increasingly technical. As modern-day marketing practitioners, it has become table stakes to have some level of technical acumen on how the marketing technology stack plugs together. This year, CMOs will demand marketers expand their tech knowledge beyond marketing and into different business functions as marketing continues to traverse across organizational silos. At the end of the day, the more…