Micro-Perimeters to Deliver Where Complex, Dangerously Vulnerable and Slow VPNs Have Failed The security and protection of personal data has …
Tech Trend Implications for B2B Marketers in 2019
B2B marketers spend a great deal of time trying to read between the industry headlines. Scores of buzzwords come and go. A few …
Prediction Series 2019: Interview with Kristen Alexander, CMO, Certain
Which was the most impactful Marketing Tech moment of the year for you as a marketing leader? Adobe’s acquisition of …
Data for Good Gains Steam And Other Predictions
Looking back at what happened in marketing in 2018, we think of countless data blunders and the shake up of …
Improving Contact Centre CX: Eight Predictions for 2019
Contact centres are going through their biggest changes in decades. Instead of calling a company for support with every issue, …
From Tricky to Sticky: How Customer Retention will be Your Business’s New Growth Lever in 2019
Attracting and retaining customers has always been a tricky situation, but today’s fragmented climate of digitally native brands, direct-to-consumer brands, …
How Ciena Used Interactive Marketing to Double Global Usage of Its Mobile App
Augmented and virtual reality allows products to be displayed within 3D environment There are a lot of ways technology can …
Achieving Marketing Success in 2019: Be Relevant, Personal and Precise
In today’s technology-driven business world, innovation has reached breakneck speed — if you are not innovating, you are falling behind. …