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Predictions Series 2021

Predictions Series 2021: AdTech is Moving Unbelievably Fast to Dislodge Cookies and Everything Else You Use Want to Track Consumer Behavior

Consumer behavior is a hot-topic in 2020. It would remain so in 2021 as well. One of the biggest outcomes of the COVID-19 crisis is the demand for a user data revolution that is pushing Ethical web scraping needs among the C-suite decision-makers. We are back with our popular "Prediction Series" for the coming year. In the current year, we endured a tough economic and pandemic crisis that left us eons trailing behind our targets and plans -- but, does time stop? We know the answer, isn't it! In Part 1 of AdTech trends…

MarTech Interview with Mark Bornstein, VP of Content Marketing at ON24

"Buyer-led journeys are on the rise. Increasingly we see prospects conducting their own research prior to engaging with a sales representative." Hi Mark, please tell us about your experience as a Martech leader through the COVID-19 crisis. This year, we’ve seen businesses fully embrace digital for the first time. And while that certainly had its challenges, it also unlocked tremendous opportunities, especially for marketers. Companies got creative to stay connected to prospects and customers through new technologies,…

TechBytes with Wendy Johnstone, Chief Operating Officer, Asia Pacific at Zendesk

Hi Wendy, please tell us about the recent findings in your latest research in partnership with Enterprise Strategy Group (ESG). Working with ESG, we set out to understand the extent to which the customer experience yields business results. Our research found there is indeed a clear link between investing in CX and business growth in areas such as market share, increased customer spend, and pivoting processes over the last six months. That said, the majority of businesses in the Asia Pacific are still in the early…