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Predictive Customer Lifetime Value

Punchh Launches Machine Learning for Customer Lifetime Value (CLV)

Introducing “Predictive CLV”, the First in a Suite of Products Built to Maximize Marketing Campaigns Using Machine Learning Punchh, the leader in digital marketing solutions for physical retailers, announced the launch of “Predictive Customer Lifetime Value (PCLV)”. The first solution of its kind built specifically for the physical retail world, Punchh PCLV uses machine learning to calculate the CLV of each individual customer using projected estimates of the customer’s monetary worth to the business over time. Based on…