predictive marketing analytics

Keen’s New “Non-Sales Response” Solution Optimizes Planning and Measurement Using Traditional Marketing Metrics Keen Decision Systems launched a new product as part of its award-winning, predictive marketing analytics platform known as “Non-Sales Response.” The solution enables marketers to optimize their plans and budgets against traditional metrics as awareness, impressions, web visits and brand health. #Marketer: Do you measure awareness, brand health or similar non-revenue metrics? Learn how Keen's new NSR product…