Keen’s New “Non-Sales Response” Solution Optimizes Planning and Measurement Using Traditional Marketing Metrics
Keen Decision Systems launched a new product as part of its award-winning, predictive marketing analytics platform known as “Non-Sales Response.” The solution enables marketers to optimize their plans and budgets against traditional metrics as awareness, impressions, web visits and brand health.
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Keen’s Non-Sales Response platform also addresses a previously unmet need for B2B businesses that rely on marketing and sales qualified leads to predict financial lift from marketing.
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“Marketers often build plans around such metrics without the ability to know if they are spending enough to achieve their goals,” Keen CEO Greg Dolan said. “With growing pressure from the C-suite to demonstrate financial return, Keen’s solution offers marketers a powerful tool for driving business growth.”
Keen’s flagship Sales Response product helps marketers optimize investments and timing across all channels to maximize financial contribution and facilitates updates in real-time as market dynamics shift.
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“The Non-Sales Response platform brings similar capabilities to companies relying on traditional metrics, while advancing the value of these metrics as reliable indicators of financial return,” Dolan said.
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