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preference management solutions

New Survey Shows +26% Increase in Businesses Collecting Consent From 2018 To 2019, Indicators Point To Gap In Compliance Knowledge

PossibleNOW Survey Shows Many Companies Have Increased Consent Collection, Yet Lack Understanding of Regulations that Govern Consent PossibleNOW, the leading provider of enterprise consent and preference management solutions, announced the results of its latest survey, showing a +26% increase in businesses utilizing consent collection from 2018 to 2019. Last year, just 38% of companies reported collecting consumer consent. Another 31% reported they weren’t sure if they were collecting this information. This year, 64%…