Browsing Tag

Presentation

10 Terrible Ways to Start a Presentation

We‘ve all seen presentations to large groups where the presenter takes the stage nervous, sweating, with a dry mouth and a carefully chosen statement intended to kick off his or her PowerPoint. A strong start to a presentation can secure the attention of your audience as it engages their attention and willingness to step into the flow of your story. But a bad start can doom the presentation before it ever gets off the ground. One way to learn how to improve is to know what not to do. That way, you can avoid embarrassment…

10 Golden Principles for an Effective Presentation

It’s pretty clear that you cannot survive in the corporate universe if you don’t know how to make a powerful presentation. After developing more than 10,000 presentations for large corporations, I realized that there are a few principles that work for every presenter who wants to convey an idea. I’ve distilled them down to 10 “Golden Principles” to use as a checklist for planning your next meeting. Discover the Universal Value That Moves Your Audience Before you write a story for your presentation, find what values are at…

The Future of Trade Conferences

Are trade shows and conferences becoming a waste of time? There are over 1.8 million conferences, incentive events and other meetings in the US alone, according to the Events Industry Council. They are a great way to introduce new employees to an industry and they offer those established in the industry a stage for their expertise. And, let’s face it, there’s no substitute for expos like the Consumer Electronics Show for seeing the latest new products up close and personal. And yet, the frequency with which I hear busy…

Meet the Entrepreneur Who Believes “Packaging Is the Most Important Part” of Gift-Giving

When it comes to giving a gift, is it still a case of what is on the inside that matters most - or is there something much more exciting about the packaging it comes in? We all know the thrill of receiving or buying ourselves a luxurious gift – and these days the experience is enhanced by the array of creative packaging it comes in. Companies are increasingly aware that they need to woo their customers not only with a fabulous product, but the way it is wrapped must also live up to expectations. Whether it’s an item…