Primis

Video discovery platform Primis (a part of Universal McCann and Interpublic Group) is announcing two exciting new technologies that will provide enhanced targeting for advertisers and additional revenue streams for publishers, without compromising the privacy of internet users. Primis, Video Discovery offers publishers the opportunity to increase their revenue by helping their users discover high-quality video content that is often provided by syndicators, such as Reuters, Jukin Media, Caters News, and many others. "At…

Video Discovery company Primis has launched Primis Next, an engagement-based discovery engine that empowers users by automatically skipping content they don’t interact with. Marketing Technology News: Wrapify Launches Boost Platform for Out-of-Home Transit Media Providers and Operators As the pioneers of video discovery, Primis’ mission is to increase revenue for publishers by helping users discover high-quality video content. Primis Next advances this mission with three primary changes: Users that engage with a…

Video Discovery company Primis has announced an upgrade in their monetization, now giving publishers an Out of the Box RTB tech capability. Up until now, publishers could only connect to the SSPs or Exchanges with their own seat, through Primis, via client-side tech solutions, either with a regular VAST tag or header bidding (e.g. Prebid.js). Marketing Technology News: VIOOH Completes Leadership Team With Senior Marketing and Product Hires Primis' Out of the Box RTB  improves this capability by providing publishers…

Primis, the video discovery platform, has reached an agreement with Caters News Agency, the UK's leading independent photo and news agency, to distribute their online archive and access to millions of images and digital assets across the Primis network. This will allow Caters News Agency to tap into new audiences, while Primis will add the trusted and established content provider to its extensive video content library. Caters is an international news, picture and video agency. They source and distribute exclusive news and…

Primis, the video discovery platform, has reached an agreement with Jukin Media, the global leader in user-generated entertainment, to distribute about 800 hours of Jukin's programming across the Primis network. This will allow Jukin to extend its reach to new audiences, while Primis will add the high-quality content provider to its extensive video content library. Jukin excels in curating user-generated content that appeals to a variety of verticals across the Primis network, including entertainment, news, sports, and…

Primis, The Video Discovery Platform have joined some of the leading ad tech platforms in the world to support ID5, the independent shared identity infrastructure providing premium publishers and ad tech platforms with a universal ID solution to improve user recognition in programmatic advertising. Primis, a valued property of Universal McCann and IPG, is joining the likes of Amobee, MediaMath, Pubmatic and many other notable ad-tech players in their common goal to improve user recognition and match rates and reduce the…

Primis is incorporating API capabilities into its already innovative Video Discovery Unit. These added features will enable publishers to get to know their users better, thereby creating a more efficient and monetizable processes. It will also improve user experience for visitors who engage with Primis partner sites, articles, and video content. How the Primis Video Player API Works In order for Primis Video Player API to work, the site developer should write a few lines of code that will identify the player on the page…

Primis, the leading video discovery platform for publishers, announced that it has been awarded recertification of the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain. "Primis works to support TAG's anti-fraud efforts in numerous ways," said Eyal Betzalel, Co-CEO at Primis. "In addition to the TAG Certified Against Fraud Seal, we also build a range of anti-fraud technologies into our…