Primis

Leading Provider of Video Discovery for Global Publishers Allows App Developers to Increase the Value of Inventory by Growing Consumer Engagement and Monetization Primis, the leading Video Discovery platform for global publishers and the…
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Primis, the leading Video Discovery platform for global publishers and the founders of Sellers.guide, today announced they are expanding their partnership with HUMAN, the global leader in collective protection against sophisticated bot…
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A few weeks ago, Google announced it was delaying the mandate that third-party cookies would come to an end. While the reasoning for the delay is up for debate, the fact remains that Google’s intention is to end support of third-party…
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Eyal Betzalel, Co. CEO at Primis and Co-Founder at Sellers.guide weighs in on the evolving publisher-ad provider relationship in today's B2B marketplace: ________ Welcome to this martech chat Eyal, tell us more about Primis and your…
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It won’t be long now before third-party cookies come to an end, but that doesn't necessarily mean the end of audience targeting or tracking. There have been several privacy-first initiatives proposed by members of the industry. In this…
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Primis, the leading Video Discovery platform for global publishers, released the results of a publisher survey that revealed concerning disparities between publisher perception and reality in regards to ads.txt and transparency.…
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 Primis (a part of Universal McCann and Interpublic Group), the leading video discovery platform for global publishers announced that it is committed to extending its Net15 payment initiative through the end of 2021. The program was…
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Video discovery platform Primis (a part of Universal McCann and Interpublic Group) is announcing two exciting new technologies that will provide enhanced targeting for advertisers and additional revenue streams for publishers, without…
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Video Discovery company Primis has launched Primis Next, an engagement-based discovery engine that empowers users by automatically skipping content they don’t interact with. Marketing Technology News: Wrapify Launches Boost Platform for…
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Video Discovery company Primis has announced an upgrade in their monetization, now giving publishers an Out of the Box RTB tech capability. Up until now, publishers could only connect to the SSPs or Exchanges with their own seat, through…
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Primis, the video discovery platform, has reached an agreement with Caters News Agency, the UK's leading independent photo and news agency, to distribute their online archive and access to millions of images and digital assets across the…
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Primis, the video discovery platform, has reached an agreement with Jukin Media, the global leader in user-generated entertainment, to distribute about 800 hours of Jukin's programming across the Primis network. This will allow Jukin to…
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Primis, The Video Discovery Platform have joined some of the leading ad tech platforms in the world to support ID5, the independent shared identity infrastructure providing premium publishers and ad tech platforms with a universal ID…
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Primis is incorporating API capabilities into its already innovative Video Discovery Unit. These added features will enable publishers to get to know their users better, thereby creating a more efficient and monetizable processes. It will…
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Primis, the leading video discovery platform for publishers, announced that it has been awarded recertification of the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG), an advertising industry initiative to…
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