Primis

Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide, announced the appointment of Rachel Cohen as the company's new Head of Product. Rachel will bring to Primis over 15 years of experience in…
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Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide (part of Universal McCann and Interpublic Group), today announced they recently joined Google's Certified Publishing Partner (GCPP) program.…
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Video marketplace brings together environmentally conscious content creators, publishers and buyers to drive impact via programmatic advertising Magnite , the world’s largest independent sell-side advertising platform, and , the leading…
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Video as a marketing medium has skyrocketed in popularity over the past few years. Entire companies and industries have been built on the popularity and effectiveness of a video’s ability to communicate with consumers, prospective…
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Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide (part of Universal McCann and Interpublic Group), announced they received the Certified Against Fraud Seal from the Trustworthy Accountability…
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Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide (part of Universal McCann and Interpublic Group), today announced their new partnership with IRIS.TV, the leading video data platform. The…
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Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide (a part of Universal McCann and Interpublic Group) unveiled its latest inventory packaging solution - Power Verticals. With this new product,…
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Leading Video Discovery Platform is now offering AP content to all publishing partners. Primis (a part of Universal McCann and Interpublic Group) announced it will distribute content from The Associated Press across the Primis network.…
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Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide (part of Universal McCann and Interpublic Group), have announced they signed a one-year exclusive deal with GAMURS Group, the leading…
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New Solution for Publishers who Favor AMP Framework Offers New Monetization Opportunities Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide (a part of Universal McCann and Interpublic Group),…
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New Addition to Existing Sellers.guide Tool Makes It Easier To Clean Up Ads.txt Files  Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide, today announced the launch of the Sellers.guide …
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Leading Provider of Video Discovery for Global Publishers Allows App Developers to Increase the Value of Inventory by Growing Consumer Engagement and Monetization Primis, the leading Video Discovery platform for global publishers and the…
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Primis, the leading Video Discovery platform for global publishers and the founders of Sellers.guide, today announced they are expanding their partnership with HUMAN, the global leader in collective protection against sophisticated bot…
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A few weeks ago, Google announced it was delaying the mandate that third-party cookies would come to an end. While the reasoning for the delay is up for debate, the fact remains that Google’s intention is to end support of third-party…
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Eyal Betzalel, Co. CEO at Primis and Co-Founder at Sellers.guide weighs in on the evolving publisher-ad provider relationship in today's B2B marketplace: ________ Welcome to this martech chat Eyal, tell us more about Primis and your…
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It won’t be long now before third-party cookies come to an end, but that doesn't necessarily mean the end of audience targeting or tracking. There have been several privacy-first initiatives proposed by members of the industry. In this…
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Primis, the leading Video Discovery platform for global publishers, released the results of a publisher survey that revealed concerning disparities between publisher perception and reality in regards to ads.txt and transparency.…
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 Primis (a part of Universal McCann and Interpublic Group), the leading video discovery platform for global publishers announced that it is committed to extending its Net15 payment initiative through the end of 2021. The program was…
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Video discovery platform Primis (a part of Universal McCann and Interpublic Group) is announcing two exciting new technologies that will provide enhanced targeting for advertisers and additional revenue streams for publishers, without…
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Video Discovery company Primis has launched Primis Next, an engagement-based discovery engine that empowers users by automatically skipping content they don’t interact with. Marketing Technology News: Wrapify Launches Boost Platform for…
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