Primis Joins Google’s Certified Publishing Partner Program (GCPP)

Primis, the leading Video Discovery platform for global publishers and founders of (part of Universal McCann and Interpublic Group), today announced they recently joined Google’s Certified Publishing Partner (GCPP) program.

In receiving the GCPP badge, the company joins a community of leading ad tech companies. Positioning Primis as a quality video platform and a pioneer in its field, recognized for its services to help publishers optimize and monetize video ads. You can now find Primis under the GCPP’s recommended Ad Monetization Services as a supplier for video player/ AMP/ Prebid.

Marketing Technology News: CallTower CEO Bret England Among Top 10 Inspiring Leaders of 2022

“We have been working closely with the Google team for over a year on strategic and important collaborations. Starting with our early adoption of MCM in 2021 and now our entry into the GCPP. These collaborations match our goals to develop and work in a cleaner industry that builds trust between partners,” commented Maayan, Segal, VP, Clients at Primis.

Each year, Google reviews and adds a select group of partners to the GCPP program. Partners are required to pass product exams, proving to be experts in Google products and providing publishers with innovative solutions and services.

Marketing Technology News: MarTech Interview with Maurizio Angelone, CEO at DigitalReef