publishers

New Option is the Only Solution to Integrate GAM into Push, Allowing Publishers to Easily Extend Direct-Sold Campaigns into Fast-Growing Channel to Drive New Revenue Jeeng, the trusted audience engagement and monetization partner for…
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Nielsen Digital Ad Ratings measures nearly 90% of total digital video spend in the U.S.; more than 60% resiliency against the loss of third party identifiers Nielsen announced its approach to eliminate its reliance on digital identifiers…
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Ad tech company shares industry perspectives on increasing privacy regulations Kubient , the cloud advertising marketplace that enables advertisers and publishers to reach, monetize and connect their audiences efficiently and effectively,…
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Partnership to Accelerate Video Innovation and UK Expansion Connatix, the leading video technology company for premium publishers and advertisers, today announced it has signed a definitive agreement to receive a significant investment…
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Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, announced significant adoption and achievements for its Taboola News product offering. Marketing Technology News: Helium…
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New technology allows publishers to manage digital and traditional advertising sales planning, execution and measurement -- all on one platform Strategic cross-channel planning offers a full view of available advertising inventory across…
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Optimized advertising service gives publishers better tools and insights to make more money Sovrn Holdings, Inc., a publisher-focused technology company, today announced the acquisition of San Diego-based Proper Media. Proper Media…
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Bitmedia.io, has recently celebrated its 7th birthday and shared the achievements of the company in the crypto advertising market over the course of its Today existence. The crypto ad network can be righteously considered to be the leader…
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BBTV Holdings Inc, the leader in creator monetization, announced its NFT Division has made an investment into Nifty's, Inc., the first social NFT platform dedicated to bringing digital collectibles to mainstream audiences.…
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Connatix, the next-generation video platform for publishers and advertisers, was honored on the 2021 AdExchanger Programmatic Power Players list, which recognizes the leading agencies and service providers in programmatic advertising.…
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Minute Media, a leading global content and technology company focused on sports & culture, today announced new enhancements and partners for Voltax Video, its proprietary online video platform designed to help digital publishers and…
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IAB Tech Lab announced today that it released a new automated service for publishers' Supply Chain Validation. This service allows publishers to validate authorized sellers of their inventory by verifying their ads.txt (authorized digital…
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AI-powered linking technology LibKey to improve and accelerate full text access for researchers using InfoDesk Third Iron, LLC, a leading EdTech company developing innovative services for libraries, publishers and their users, announced…
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1,500+ Publishers Meet Google's Page Experience Criteria While Running a Full Suite of Ads Mediavine, the largest exclusive full-service ad management firm in the U.S., has developed ad technology enabling its 8,000 independent publisher…
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Conviva’s First State of Streaming Advertising Report Outlines a Path Forward for Industry Improvements in Ad Planning, Measurement, Privacy and Quality Conviva, the intelligence cloud for streaming media, released its inaugural State of…
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For someone who has spent the last fifteen years working in the digital marketing ecosystem, as I consider the content recommendation market today, I am reminded of the Supply Side Platform (SSP) market circa 2010. Then, publishers were…
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Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, announced a new deal with BBC Global News, the home of the BBC's award-winning commercial international news, sport and…
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As Partners Cite Unprecedented Success; Two Elite Accelerator Programs Step Out in Support CatapultX, today announced the official launch of its On-Stream™ video monetization and contextual artificial intelligence (AI)…
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Connatix, the next-generation video technology company for publishers, announced todaythe launch of its Marketplace, a rich-content library filled with easily accessible and dynamically updated videos created by Connatix for publishers.…
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Sweeping Changes Fuel Optimism About Programmatic Guaranteed and Other Alternatives to the Open Auction FatTail, an enterprise advertising technology company built to power the premium market for publishers, today unveiled new data about…
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