publishers

Marketplace allows publishers to maximize the value of premium inventory and buyers to access premium programmatic deals at unprecedented scale FatTail, an enterprise technology company with a decades-long track record of powering…
Read More...

GumGum, a contextual-first global digital advertising platform, announced it has become an official member of Global Alliance for Responsible Media (GARM), the cross-industry initiative established by the World Federation of Advertisers…
Read More...

Grove Inc. (GRVI) SaaS ad platform has partnered with Benzinga to provide a programmatic, email advertising solution. Interactive Offers will help Benzinga monetize their emails through its programmatic ad units. Publishers, like…
Read More...

Shankar Venkataraman, SVP of Product & Engineering at Jivox shares a few data management best practices in this Q&A: _______ Welcome to this MarTech Series chat Shankar, tell us about your journey in the B2B Tech market through…
Read More...

New API-driven service offering enables site developers to deliver digital experiences at better quality than before possible Qwilt has launched a new service for website content delivery, enabling publishers to provide a better quality…
Read More...

The success of the open internet relies on one thing: trust. When consumers don’t understand how their data is being used, they lose confidence in the brands and sites with which they interact. As an industry, adtech has a duty to…
Read More...

New module provides a comprehensive view of subscription performance and helps publishers identify and optimize the most effective touchpoints on the path to conversion Piano, a leading digital experience platform, announced the launch of…
Read More...

Latest deal strengthens Acceleration Partners' global leadership position in the fast-growing partnership marketing industry with the addition of an innovative partner recruitment technology Acceleration Partners, the leading global…
Read More...

Already a Regional winner – and now having achieved Global Award acclaim - this Perion recognition reflects its successful business growth and the overall level of collaboration with Microsoft Advertising Perion Network Ltd. , a global…
Read More...

Self-service solution enables buyers to create multi-publisher PMPs for omnichannel inventory including online video, display, mobile and audio Magnite , the world’s largest independent sell-side advertising platform, announced the launch…
Read More...

Transaction will allow EX.CO customers to hyper-personalize video and interactive experiences with a click of a button EX.CO - The Experience Company, the world's leading content experience platform powering billions of personalized…
Read More...

The announcement comes as the Copenhagen-based in-email advertising disruptor readies itself for an explosive H2 winning email ad server and SSP Passendo has appointed three new board members - Frédéric Lachaud, Cecilie Sofie Anker…
Read More...

AdPlayer.Pro to make new outstream video ad format variations available for its Supply partners’ use. AdPlayer.Pro, an international provider of outstream video advertising solutions will be adding new capabilities in the flagship video ad…
Read More...

AVOD leader will also adopt Yahoo’s future-proof identity solution, Yahoo ConnectID Yahoo announced an expanded partnership with Glewed TV, a leading ad-supported video-on-demand (AVOD) discovery and live distribution platform for original…
Read More...

Toronto-based startup offers platform for publishers and merchants that enables checkout at the point of discovery Bonsai, North America’s leading embedded commerce solution, has raised a $21 million CAD Series A led by Toronto-based…
Read More...

Lumina Datamatics Limited will present a host of advanced tech solutions taking the publishing industry forward at the London Book Fair from April 5-7, 2022. Lumina Datamatics Limited, one of the largest service providers to global…
Read More...

Combined company will help customers take control of their data and address audiences effectively in the absence of third-party cookies TripleLift, the advertising technology company reinventing ad placement at the intersection of…
Read More...

Hum, the only Customer Data Platform (CDP) purpose built for scholarly and professional publishing, launches AI-powered solutions that make unifying and activating first-party publisher data easier and more affordable than ever before.…
Read More...

Leading Technology Provider of Syndication Solutions Enables The World’s Fastest Knowledge-Based Media Company to Rapidly Earn by Syndicating to Multiple Channels While Using EMG’s Own Ad Demand Nordot USA, Inc., a leading provider of…
Read More...

In recent years, the fracturing of audiences and once-reliable revenue has led to publishers needing to prioritize audience demands while at the same time partnering with technology vendors to optimize their audience segments. Tech…
Read More...