publishers

VeraViews responds to increasing demand as it continues to increase trust and value across the media ecosystem VeraViews, the advertising technology platform built to deliver transparent and auditable invalid traffic (IVT) prevention,…
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Enables Advertisers to Communicate Directly with Publishers to Transact Deals on Magnite, OpenX, Triton Digital, Tubi, Xandr, Beachfront, Connatix, Equativ, and Other Suppliers Basis Technologies, a leading provider of cloud-based workflow…
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Cost Remains a Barrier - Putting Smaller Agencies, Brands, and Publishers at Disadvantage The continuing wave of inconsistent state level privacy legislation, coupled with increased signal loss, has set the stage for data clean rooms…
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Nucleus by Affinity Global Inc. puts publishers in control with an automated affiliate SSP platform with consolidated reporting in a central dashboard, increasing both efficiency and revenue. Affinity Global Inc., a leading…
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Marketing AI Institute announced the inaugural AI for Writers Summit presented by Writer, a leading AI writing platform for teams. The March 30 virtual event features talks from Ann Handley, Wall Street Journal bestselling author, May…
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Header bidding pioneer creates on-ramp for ad-supported content publishers to access its programmatic demand and patented optimization technology with no long-term commitment. Programmatic advertising management platform PubWise…
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The acquisition expands the JW Player’s video platform capabilities to include subscription management and audience insights JW Player, the leading SaaS video platform for broadcasters, publishers, and other video-driven companies,…
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Estimated $1 Billion in Annual Revenue; Monica Mijaleski, CFO at Yahoo Joins Taboola Board Yahoo and Taboola , a global leader in powering recommendations for the open web, announced they have closed their previously announced 30-year…
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Meghan Howard Promoted to CRO, Jason Young Transitions to Board, Chicory Hits New Revenue Milestone Chicory, the leading contextual commerce advertising platform, announced that Meghan Howard has been promoted to chief revenue officer…
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Dynata, IRI and Scanbuy the first data providers to leverage monitoring service, UM, Labelium and Causal IQ evaluate scores for campaign planning and analysis Neutronian announced that it has released its significantly expanded Q1 2023…
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Koddi, the commerce media platform for publishers and advertisers, announced the launch of Dynamic Pricing – its newest yield management feature for commerce media publishers leveraging its Koddi Ads product. With Dynamic Pricing, brands…
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Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP Yahoo announced an integration with Scope3 to offer carbon neutral private marketplace (PMP) media in the Yahoo SSP.…
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The programmatic specialist appoints Fern Potter and Simon Reed into key senior positions as its steep growth trajectory continues multilocal, the supply-side experts, has announced the appointment of two new senior members of staff as…
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Nielsen ONE is an evolution in content and ad measurement that provides a consistent, comparable and deduplicated view of ads across screens Nielsen, a global leader in audience measurement, data and analytics, announced today that Nielsen…
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Native ads are those that you see at the bottom or those that show as part of a news page or webpage. Considered a big part of modern marketing, native ads play a vital role in today’s digital marketing mix. Global, national, and even local…
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'Media + Data' strategy positions company to fulfill demand for first-party data and CTV solutions TripleLift, the advertising technology company reinventing ad placement, concludes a twelve-month strategic run for growth. Multiple moves…
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Partnership brings independent effective measurement to the CTV and TV marketplace TripleLift, the advertising technology company reinventing ad placement has announced the selection of iSpot.tv, the real-time TV ad measurement company as…
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Organizations can take advantage of new features to more efficiently create, manage, and optimize a wide range of digital experiences. Yext, Inc., the Answers Company, today announced the general availability of its Fall '22 Release,…
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Kristiansen will be responsible for leading TripleLift's strategic initiatives as it accelerates media + data strategy TripleLift, the advertising technology company reinventing ad placement, announced that it has named Sonja Kristiansen…
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Versus empowers people by letting them into the conversation so people don't have to simply watch life go by, they can be a part of it.  Versus embeds its experience directly within publishers, creating a new revenue stream that truly…
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