publishers

Video was supposed to be the savior of the digital publishing industry. It still can be, just not in the way we all expected. Instead of piles of capital, pricey talent, and expensive production operations this time around, breakthroughs in AI and editorial automation will bring about a video renaissance. Marketing Technology News: MarTech Series Interview with Bichoï Bastha, Chief Revenue and Business Officer, Dailymotion Think back to the mid-2010s (not so long ago - yet so long ago) - venture funding was pouring…

Expanded Platform Moves Beyond Monetization to Offer Digital Publishers Proven Audience Engagement & Revenue Growth Through Email, Push Notifications & More PowerInbox, the trusted email engagement and monetization partner for publishers, today unveiled a complete rebrand and new name: Jeeng, which more accurately reflects the company's expanded vision and innovation roadmap for delivering personalized, automated messaging for publishers. Marketing Technology News: Yotta Extends Infrastructure And Cloud-Hosted…

Next-Generation Platform for Sponsored Content Gives Publishers and Their Direct Sales Team Unmatched Performance and Efficiency Rates Today, Nativo announced its newly launched Nativo Enterprise Ad Platform that features all new advanced direct sales tools to help publishers compete with walled gardens and differentiate their businesses in a post-cookie world. Nativo Enterprise Ad Platform is a full-stack ad serving technology uniquely focused on streamlining, automating, and optimizing direct-sold custom and integrated ad…

Publishers understand the revenue opportunities with Prebid, but see huge room for growth OpenX today released the findings of a recent survey that examines how digital media publishers are using Prebid to manage their programmatic advertising. The survey highlights the importance of Prebid in terms of generating and maximizing revenue, with over 75 percent of publishers reporting that they find Prebid to be a "critical aspect" of their revenue. Marketing Technology News: EY Intelligent Delivery Platform for SAP To…

Largest ever study of Facebook reshares finds an untapped traffic goldmine for publishers - Newsweek, The Guardian, Le Monde, New Scientist among the 2.8 billion clicks analyzed Publishers who reshare their existing content on Facebook achieve 67% additional clicks on average, reveals new research published today by Echobox, the AI-powered social publishing platform. Marketing Technology News: Roku’s Active Live Streaming Video Membership Grew Significantly Post-Quibi Shutdown The groundbreaking research found that…

ClickDealer is thrilled to announce they have chosen Attila O’Dree and his iAmAttila brand as their educational partner, creating an exciting partnership aimed at helping new publishers master affiliate marketing and provide an alternative solution for publishers in the industry. Attila O’Dree is the man behind iAmAttila, he has been in the industry since 2008 full time, he is regarded as one of the top affiliate marketing bloggers in the space sharing affiliate marketing with paid ad tips, methods and tutorials since…

Sadie Ludwig will lead MediaBrains' expansion to help business-to-business publishers, marketers and advertisers grow their sales. MediaBrains appointed Sadie Ludwig president of the digital-media firm, boosting the company's management as it expands its services to publishers, marketers and advertisers. Marketing Technology News: How to Start Creating the Change Advertising Needs Ludwig rose through the ranks at MediaBrains since she joined the company in 2016, successfully leading marketing, sales and…

Sightly, a leading marketing and media technology company, today announced the launch of its Brand Mentality™ platform, which combines emotional and cultural intelligence to empower brands and agencies to anticipate threats and opportunities and respond moment-by-moment in market at speed and scale across multiple publishers and contexts. Marketing Technology News: NetApp Joins Aston Martin Cognizant Formula One Team To Pioneer Data-Driven Racing Strategy "We've been dealing with brand suitability and safety for years…

For all the technological sophistication of digital media, it is remarkable how crude many of its most-used metrics remain. For publishers and agencies, the data used to demonstrate the performance of digital advertising has typically centred on impressions and clicks. A consumer sees an ad, therefore the ad has made an impression. If they like the look of the product, they click on it. But in practice, we all know that isn’t how the world works. Everyone owns a mobile phone, but how many of us clicked on an online ad…

Kochava for Publishers Designed to Maximize Monetization for First-party Ad Measurement Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced the release of Kochava for Publishers. This new tool addresses a vital need for publishers to understand their true reach, ensure brand safety and data privacy, and to prove efficacy of ad spend to advertisers running campaigns on the publisher platform on their first-party audiences. This new solution set, which is part of…

AdSecure, the innovative cybersecurity company that delivers ad security and ad quality solutions for ad platforms, publishers and app developers, today released its AdSecurity Violations Report for 2019. AdSecure’s online security solution uses a crawler built around modern browser technology, that then analyses ad creatives and landing pages to detect malicious threats, non-compliance and ad quality issues in real-time throughout the advertising flow. For this report AdSecure analysed more than 1 million ad…

Publishers generally view brand safety as a necessary means to protect their advertisers. Hard news sites and user-generated forums tend to toe the trickiest of lines when it comes to advertiser brand safety. No publisher wants to plant a sign saying "Danger: Beware of Unsafe Content" which inherently scares off a revenue source. But there may be a little bit of not seeing the forest for the trees in the sell-side’s aversion to brand safety technology integrations. I’m not the first person to suggest that publishers might…

Mary Meeker Shows the Promise of Podcasts - If Spotify Doesn’t Take Over. Publishers took the medium mainstream, and shouldn’t let a tech platform take all the profit. Mary Meeker’s recent Internet Trends report showed that 70 million Americans listened to at least one podcast per month in 2018 - more than triple the number from a decade before. That should represent a massive opportunity for publishers who produce high-quality podcasts like The Daily and Fresh Air.  Podcasts are anything but new. They’ve existed in…

Supply-side platforms (SSPs) are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their current offerings do not fully reflect this strength. It’s high time that SSPs evolve their business models to become more than mere plumbing in the elaborate media-buying ecosystem. Doing so promises to deliver enhanced value not only to the SSPs themselves but also to the publishers and advertisers that they serve. We’re already starting to see some of the largest platforms in the…

Industry Think Tank Connecting Innovators Across Advertising, Marketing, and Emerging Technology Sectors The Digital Future Council, a first-of-its-kind think tank formed with the mission of bridging the gap between the creative and technology industries, has announced a distinguished selection of founding members ahead of its official launch during Cannes Lions Festival in June. Key executives on board include Kate Ward, Senior Vice President & Head of International at Refinery29; Jess Christie, Chief Brand…

Billie Vuckovich Director, Digital Marketing and Ad Operations, dexiMEDIA Ad fraud is the dirty secret of digital media that exploded with smarter advertising analytics platforms reporting them in time. With the adtech evolution, ad fraud also continues to change in form. To better understand ad fraud analytics and the other major threats to video, display, and other ad publishing companies, we spoke to Billie Vuckovich, Director, Digital Marketing and Ad Ops, dexiMEDIA.Tell us about your role at dexiMedia and the…

Rivr Is An AI-solution Purpose-built To Reduce The Complexity Of The Programmatic Ecosystem  Simplaex, announced the beta-launch of Rivr, its new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to an audience-based performance model, delivering exponential value to advertisers. The announcement was made at the AdMonsters 2018 Ops Conference in New York. Today, programmatic advertising has passed the tipping point, and has become a highly complex and non-transparent landscape. The…

Header Bidding: Digital media's favorite phrase over the past few years. While header bidding technology has proliferated primarily around desktop and mobile web, in recent months mobile in-app header bidding, and the unified auction, have been hot topics of industry discussion - and not without reason! The publishing industry and enterprise publishers are gravitating towards a mobile-first outlook to their businesses as user consumption habits move further away from traditional media sources, and towards mobile in-app…

Outbrain and IAS Form Strategic Partnership to Deliver Brand Safety Solutions to Marketers Outbrain, the world’s leading content discovery platform, and Integral Ad Science (IAS), the measurement and analytics company that empowers the advertising industry, today announced they have formed a partnership to bring IAS’ brand safety solutions to Outbrain’s brand marketers. The partnership represents a significant addition for marketers working with Outbrain, the most trusted and largest content recommendation company…

EMX Will Form More Powerful Media Solutions And Produce An Overall Lift In ROI bRealTime and Clearstream have merged to form EMX, a new programmatic marketplace. EMX will offer media solutions across supply, demand and data to publishers, tech providers and agencies. It will also include increased efficiencies, enhanced transparency and a universal lift in ROI. How does EMX work? EMX works on the principle of combining services of bRealTime and Clearstream,  to be an integrated business platform. bRealTime is an…