Publishers generally view brand safety as a necessary means to protect their advertisers. Hard news sites and user-generated forums tend …
The Future of Audio
Mary Meeker Shows the Promise of Podcasts – If Spotify Doesn’t Take Over. Publishers took the medium mainstream, and shouldn’t …
Why Smarter SSPs Would Be a Boon to Publishers and Advertisers
Supply-side platforms (SSPs) are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their …
Top Execs from CNN, Casper, Refinery29, Columbia Records, and eBay Join Digital Future Council
Industry Think Tank Connecting Innovators Across Advertising, Marketing, and Emerging Technology Sectors The Digital Future Council, a first-of-its-kind think tank …
TechBytes with Billie Vuckovich, Director, Digital Marketing and Ad Ops, dexiMEDIA
Billie Vuckovich Director, Digital Marketing and Ad Operations, dexiMEDIA Ad fraud is the dirty secret of digital media that exploded …
Simplaex Introduces Rivr To Bridge The Programmatic Gap Between Advertisers And Publishers
Rivr Is An AI-solution Purpose-built To Reduce The Complexity Of The Programmatic Ecosystem Simplaex, announced the beta-launch of Rivr, its new …
Don’t Go Chasing (Mobile Ad) Waterfalls for Mobile In-App Publishing
Header Bidding: Digital media’s favorite phrase over the past few years. While header bidding technology has proliferated primarily around desktop …
Outbrain Enters Into a Strategic Partnership With IAS
Outbrain and IAS Form Strategic Partnership to Deliver Brand Safety Solutions to Marketers Outbrain, the world’s leading content discovery platform, …
bRealTime and Clearstream Merge To Form EMX- A New Digital Marketplace
EMX Will Form More Powerful Media Solutions And Produce An Overall Lift In ROI bRealTime and Clearstream have merged to …
Blockchain in Advertising: The Implications for Every Player in the System
Today’s digital advertising industry faces many challenges, ranging from fraud and lack of transparency to antiquated payment models. Such challenges …
How SSPs and Publishers Can Break the Walled Gardens
An enormous gap divides our industry. On one side are the likes of Google and Facebook, the so-called walled gardens. …
TechBytes with Tom Kershaw, Chief Technology Officer, Rubicon Project
Tom Kershaw Chief Technology Officer, Rubicon Project Last month, Rubicon Project announced that it has opened up its exchange to …
HIRO Media, the World’s First Safe SSP, Presents Exclusive Roundtable During Advertising Week Europe
HIRO Media’s Event to Explore Issues, Trends, and Opportunities That Are Top of Mind for Brands, Agencies, and Publishers HIRO …
Why The World Needs 5G And How It Will Impact The Programmatic Advertising & Publisher Industries
5G has undergone its first public trial during the Winter Olympics in Pyeongchang, South Korea. With Mobile World Congress (MWC) …