Supply-side platforms (SSPs) are perhaps the most undervalued and inherently powerful links in today’s digital supply chain, and yet their …
Top Execs from CNN, Casper, Refinery29, Columbia Records, and eBay Join Digital Future Council
Industry Think Tank Connecting Innovators Across Advertising, Marketing, and Emerging Technology Sectors The Digital Future Council, a first-of-its-kind think tank …
TechBytes with Billie Vuckovich, Director, Digital Marketing and Ad Ops, dexiMEDIA
Billie Vuckovich Director, Digital Marketing and Ad Operations, dexiMEDIA Ad fraud is the dirty secret of digital media that exploded …
Simplaex Introduces Rivr To Bridge The Programmatic Gap Between Advertisers And Publishers
Rivr Is An AI-solution Purpose-built To Reduce The Complexity Of The Programmatic Ecosystem Simplaex, announced the beta-launch of Rivr, its new …
Don’t Go Chasing (Mobile Ad) Waterfalls for Mobile In-App Publishing
Header Bidding: Digital media’s favorite phrase over the past few years. While header bidding technology has proliferated primarily around desktop …
Outbrain Enters Into a Strategic Partnership With IAS
Outbrain and IAS Form Strategic Partnership to Deliver Brand Safety Solutions to Marketers Outbrain, the world’s leading content discovery platform, …
bRealTime and Clearstream Merge To Form EMX- A New Digital Marketplace
EMX Will Form More Powerful Media Solutions And Produce An Overall Lift In ROI bRealTime and Clearstream have merged to …
Blockchain in Advertising: The Implications for Every Player in the System
Today’s digital advertising industry faces many challenges, ranging from fraud and lack of transparency to antiquated payment models. Such challenges …
How SSPs and Publishers Can Break the Walled Gardens
An enormous gap divides our industry. On one side are the likes of Google and Facebook, the so-called walled gardens. …
TechBytes with Tom Kershaw, Chief Technology Officer, Rubicon Project
Tom Kershaw Chief Technology Officer, Rubicon Project Last month, Rubicon Project announced that it has opened up its exchange to …
HIRO Media, the World’s First Safe SSP, Presents Exclusive Roundtable During Advertising Week Europe
HIRO Media’s Event to Explore Issues, Trends, and Opportunities That Are Top of Mind for Brands, Agencies, and Publishers HIRO …
Why The World Needs 5G And How It Will Impact The Programmatic Advertising & Publisher Industries
5G has undergone its first public trial during the Winter Olympics in Pyeongchang, South Korea. With Mobile World Congress (MWC) …
Digital Ad Spend Increases 23% YoY Hitting Record-Breaking High of $40.1 Billion
According to IAB Internet Advertising Revenue Report, Significant Advertising Investments from Small & Medium-Sized Businesses is Fueling the Growth of …
A4G Taps Anura for Their Real-Time Ad Fraud Detection
Anura is Available to All Publishers and Advertisers Within The A4G Platforms As A Selectable Ad Fraud Solution A4G has …
Baron Media Adopts ADS.TXT, Transforming The Online Ad Business
Barons Media Has Been An Early Adopter In This Initiative ADS.TXT is the pebble thrown into the pond now sending …