Privacy

IBM Digital Health Pass and Salesforce work.com to Help Businesses, Schools and Governments as They Strive to Reopen Safely in the Wake of the COVID-19 Pandemic IBM and Salesforce announced that they are partnering to help organizations as they strive to safely reopen public places and provide individuals with a verifiable and privacy-preserving way to manage and share their vaccination and health status in the wake of the COVID-19 pandemic. As part of this offering, IBM Digital Health Pass will integrate with the…

Auritas and BigID Announce Strategic Partnership to Provide Holistic Data Governance, Compliance, and Privacy Solutions for SAP Customers​ Auritas, the leading SAP partner in holistic data management, announced its strategic partnership with BigID, the leading data discovery and intelligence platform for privacy, protection, and perspective. Through this strategic partnership, Auritas and BigID will drive more value and insights from enterprise data for SAP customers by leveraging data intelligence and discovery for data…

New methodology will ensure brands can monetize in a dynamic, privacy-first world long into the future Nielsen announced sweeping changes to its digital measurement methodology, ushering in a new era of privacy-centric measurement that provides comparable, cross-platform metrics for both marketers and publishers. As part of the transformation of its measurement, Nielsen is reimagining its offerings to ensure it has flexibility to adapt to ongoing changes in the technology and privacy landscape. The digital ecosystem is…

Barbier to lead Ogury’s product vision and innovation Ogury, the creator of the first advertising engine driven by user choice, announced the appointment of Antoine Barbier as Senior Vice President, Product. In this role Barbier will be responsible for scaling Ogury’s product team and leading the company’s product development globally. “Antoine’s experience in building next level products and his background in mobile video advertising will play a strategic role in continuing to expand Ogury’s Advertising Engine. It is…

California’s Attorney General Xavier Becerra and his team have run an inclusive and transparent process in their construction of California Consumer Privacy Act (CCPA) regulations. Their original proposal and subsequent modifications go a long way toward clarifying the rights consumers can exercise under the law and the actions businesses must take to comply.  In the latest modifications, however, the draft regulations could have explained more about one critical component. The law clearly puts consumers in charge of…

As search traffic and privacy concerns rise, Startpage and Vivaldi deliver world's best search results without tracking, supported by strict European data protection laws Startpage, the world's first and most private search engine, and Vivaldi browser announced a partnership that adds Startpage as a search engine option for the popular browser. The collaboration empowers privacy-aware users to customize their browsing experience while receiving Startpage's best-in-class search results and unrivaled privacy protection.…

Service Dedicated to Privacy and Security Begins Pre-Registration Friday, April 24 Mass Luminosity, a Dallas/Fort Worth based research, technology and experiential company, announces Beacon, a video and voice conference service dedicated to privacy and security. Pre-registration for the service begins Friday, April 24 at 1pm (CST) at www.prebeacon.com with the official launch set for early June, 2020. Beacon will be a free service with additional options to roll out later this year. Only the first 100,000 users that…

Parks Associates and F-Secure present step-by-step strategies to deliver peace of mind to connected consumers International research firm Parks Associates will address growing consumer and industry concerns about data security and privacy in the home in an upcoming webinar "Solving the Five Security Threats: Complete Consumer Protection," cohosted with F-Secure, a leading provider of cybersecurity solutions. Parks Associates finds 79% of US broadband households are concerned about data security or privacy issues.…

April 16 is the Get To Know Your Customer (GTKYC) day. For those who came in late, GTKYC Day is observed annually every quarter on the third Thursday of January, April, July, and October. In the current slowdown brought by COVID-19 lockdown and travel restrictions, the pledge to follow GTKYC becomes even more resolute. Ahead of the Get to Know Your Customer Day, Julien Rio of the RingCentral Engage Digital shared valuable insights on how the quarter starting April will be unique in many ways, something nobody predicted or…

Experienced Agency Executive to Oversee Global Standards and Best Practices for Digital Marketing IAB and its sister organization IAB Tech Lab (Tech Lab), the digital media and marketing industry’s global nonprofit research, development, and standard-setting consortium, announced the appointment of advertising industry veteran Angelina Eng as Vice President of Measurement and Attribution. Eng, who has held senior positions at Morgan Stanley, Merkle, and Dentsu Aegis, is one of the first leaders at any major media and…

As you may know from some of my previous posts, I’m really keen on facial recognition for lots of applications, particularly events. But, as with a lot of new technologies, it’s taking time to really get traction. We recently added facial recognition to open the Zuant app when scanning badges at tradeshows so you’re not constantly fiddling around looking for or trying to remember your password. It’s a great timesaver, as remembering/inputting passwords are huge irritations in our digital world. I’m a big fan of Dashlane,…

Combines strong heritage in productivity and security innovation -- adopted by 16,000+ customers globally -- machine learning, analytics, and policy engine Egnyte, the leader in cloud content security and collaboration, announced the launch of its next-generation content services platform, delivering a unified approach to content governance, privacy, compliance, and workflow automation for today's digital businesses. Egnyte's new platform leverages machine learning and AI to give companies unprecedented levels of…

We use the internet every day, and for some, the internet is the only source of income and livelihood. For that reason, knowing how the internet works is a very important part of dealing with the current challenges and threats perceived by online users and brands. One of the greatest risks facing online users is 'abusive content', also rated as hate by top social media platforms, including Twitter. Recommended: 75 Inspiring Martech Leaders Who Are Prepared For 2020 Twitter has announced that it is taking forward its…

With Instagram testing “hiding” like counts in the U.S., what alternative approaches can businesses take to engage their customers? Obviously, with Instagram testing the removal of liking a photo, businesses must find new and innovative ways to engage with their customers. Brands can no longer rely on a high number of “like counts” to draw in more engagement. Rather, the best approach is to shift their focus to two-way engagements, digitally communicating in a conversational manner. This approach can seamlessly be…

Prestigious Appointment Reflects Comscore's Ongoing Commitment to Promoting Consumer Privacy and Transparency Best Practices Comscore, a trusted partner for planning, transacting and evaluating media, is proud to announce today that Chief Privacy Officer Veronica Torres has been appointed to the International Association of Privacy Professionals' Women Leading Privacy Advisory Board. In her new role, Torres will help advance women operating in the privacy field by advising on best practices and supporting the IAPP's…

A good CEO of the future knows how to work with data, understands his subordinates and does not drive them into the framework. Read in the article what skills you will need after 5 years. As time goes on, the labor market is changing and typical office employees are not at all what they were 10 years ago. Artificial Intelligence and Machine Learning are developing, so the responsibilities of the same specialist are being transformed, the leader's functions are changing. Professions disappear, new ones come in their place.…

Independent assessment demonstrates company’s commitment to safeguarding customer data and privacy Onfido, the global identity verification provider, announced the completion of Service Organisation 2 (SOC 2), Type 2 certification. The comprehensive report and certification are achieved by completing a deep-dive audit on the company's operational procedures and how the company safeguards customer data, ensuring it meets the highest industry standards. The SOC 2 report provides the independent auditor’s, BDO Limited,…

Fastly’s portfolio eliminates barriers to fast, affordable setup and management of TLS so global brands can deliver the most secure online experiences with ease Fastly, Inc., provider of an edge cloud platform, announced the launch of two new TLS offerings to optimize the creation of a more trustworthy web and high-performance online connections for global brands. The latest solutions significantly reduce the barriers to entry for TLS protection on Fastly through accessible user interfaces and APIs, as well as a fully…

Consumers are starting to understand the value of their digital data, and it’s time for brands to step up and be the good guys of privacy and data rights. The average citizen is becoming aware that their digital identity is used for targeted advertising. They are beginning to understand the value exchange between the companies collecting their data and the companies buying their data. They’re also realizing, after high-profile data breaches and data misuse like Cambridge Analytica, that they’re not in control of that…

Consumers are vocal about how brands use their data. To stand out in a good way, marketers and advertisers need to stop focusing on the information they can glean from customer data and build campaigns that capitalize on consumer expectations. Most of the current outcry against misuse and abuse of private user data centers on mobile. However, a recent report by The Washington Post reveals that desktop browsers also pose significant vulnerabilities for data security. Investigating “the secret life of our data,” tech…