Privacy

Former Thermo Fisher Scientific and NBCUniversal executive leads Auth0’s global privacy programs Auth0, the identity platform for application teams, today announced that Lucy McGrath has been appointed as the company’s first Vice President of Privacy. McGrath is an international data privacy lawyer and will be responsible for enabling Auth0 and its customers to continue to solve dynamic privacy challenges and protect the users and other humans impacted by their work. Marketing Technology News: Elastic and Confluent…

With data subject requests (DSRs) and associated costs increasing, research shows the impact of the California Consumer Protection Act (CCPA) on companies’ privacy practices B2C organizations who manually processed DSRs spent approximately $192,000 per million identities in 2020 to process and fulfill data subject requests. DataGrail, the modern privacy platform designed to help brands build trust and transparency, today unveiled the results of its 2021 proprietary research report that looks at consumer privacy trends.…

Largest Data Investment to Date, Privacy-Compliant, Third-Party Dataset Will Drive Online and Offline Segmentation and Predictive Models Consumer identity management expert Infutor today introduced Total Consumer Insights, a third-party dataset that provides privacy-compliant behavioral and household attributes on 266 million US consumers across 120 million households. Marketing Technology News: MarTech Interview with Ché Wijesinghe, CEO at Cape Privacy A multi-sourced, large-scale deterministic dataset,…

Mina, the world’s lightest blockchain creating a private gateway between the real world and crypto, launches on mainnet today and announces its partnership with CoinList for its upcoming token sale. Mina, the world’s lightest blockchain creating a private gateway between the real world and crypto, launches on mainnet today and announces its partnership with CoinList for its upcoming token sale. Marketing Technology News: Light at the End of the COVID Tunnel: Advertisers Take Stock of Pandemic Best Practices…

IAB Europe predicted that 2020 would be the year adtech turned the corner on regulator perceptions of digital advertising, delivering on the GDPR’s promise to provide transparency and control to users about the processing of their personal data.  But little did we know what 2020 would have in store. From a global pandemic, to the third-party cookie demise, our worlds have placed us in uncharted territories. But, with all disruption, comes opportunity. Over the past few years, numerous privacy regulations have come into…

The report highlights how the pandemic, cookie loss, and data privacy are dictating how marketers will allocate budgets and which tech functionalities they will prioritize in 2021 Marketers turned to customer data platforms more than ever in 2020 as the pandemic prompted more urgency for digital transformations, the death of third-party cookies impacted data strategies, and a slew of data privacy changes provided new rules to address. Tealium, the trusted leader in real-time customer data orchestration,…

Personalization has become a key driver for marketing leaders, across industries today, even more so in today’s largely remote selling and digital marketing environment; Jake Weatherly, CEO at SheerID dives into the growing use and benefits of Identity Marketing in this QnA: ______ Jake, we’d love to hear about the SheerID platform…and how companies/teams use the platform to improve customer acquisition processes? Let me start with the problem we solve: simply put, getting the attention of consumers has never been…

Titaniam enables enterprises to reduce sensitive data compromises by maintaining cryptographic protection at all times including when data is accessed and utilized with valid credentials Titaniam, Inc., a data protection and privacy company, announced the release of their product suite, Titaniam Protect. Titaniam Protect answers the industry’s urgent need to reduce the impact of data breaches, advanced persistent threats, malicious insiders, misconfigurations, and the resulting large scale data privacy issues. Marketing…

IBM Digital Health Pass and Salesforce work.com to Help Businesses, Schools and Governments as They Strive to Reopen Safely in the Wake of the COVID-19 Pandemic IBM and Salesforce announced that they are partnering to help organizations as they strive to safely reopen public places and provide individuals with a verifiable and privacy-preserving way to manage and share their vaccination and health status in the wake of the COVID-19 pandemic. As part of this offering, IBM Digital Health Pass will integrate with the…

Auritas and BigID Announce Strategic Partnership to Provide Holistic Data Governance, Compliance, and Privacy Solutions for SAP Customers​ Auritas, the leading SAP partner in holistic data management, announced its strategic partnership with BigID, the leading data discovery and intelligence platform for privacy, protection, and perspective. Through this strategic partnership, Auritas and BigID will drive more value and insights from enterprise data for SAP customers by leveraging data intelligence and discovery for data…

New methodology will ensure brands can monetize in a dynamic, privacy-first world long into the future Nielsen announced sweeping changes to its digital measurement methodology, ushering in a new era of privacy-centric measurement that provides comparable, cross-platform metrics for both marketers and publishers. As part of the transformation of its measurement, Nielsen is reimagining its offerings to ensure it has flexibility to adapt to ongoing changes in the technology and privacy landscape. The digital ecosystem is…

Barbier to lead Ogury’s product vision and innovation Ogury, the creator of the first advertising engine driven by user choice, announced the appointment of Antoine Barbier as Senior Vice President, Product. In this role Barbier will be responsible for scaling Ogury’s product team and leading the company’s product development globally. “Antoine’s experience in building next level products and his background in mobile video advertising will play a strategic role in continuing to expand Ogury’s Advertising Engine. It is…

California’s Attorney General Xavier Becerra and his team have run an inclusive and transparent process in their construction of California Consumer Privacy Act (CCPA) regulations. Their original proposal and subsequent modifications go a long way toward clarifying the rights consumers can exercise under the law and the actions businesses must take to comply.  In the latest modifications, however, the draft regulations could have explained more about one critical component. The law clearly puts consumers in charge of…

As search traffic and privacy concerns rise, Startpage and Vivaldi deliver world's best search results without tracking, supported by strict European data protection laws Startpage, the world's first and most private search engine, and Vivaldi browser announced a partnership that adds Startpage as a search engine option for the popular browser. The collaboration empowers privacy-aware users to customize their browsing experience while receiving Startpage's best-in-class search results and unrivaled privacy protection.…

Service Dedicated to Privacy and Security Begins Pre-Registration Friday, April 24 Mass Luminosity, a Dallas/Fort Worth based research, technology and experiential company, announces Beacon, a video and voice conference service dedicated to privacy and security. Pre-registration for the service begins Friday, April 24 at 1pm (CST) at www.prebeacon.com with the official launch set for early June, 2020. Beacon will be a free service with additional options to roll out later this year. Only the first 100,000 users that…

Parks Associates and F-Secure present step-by-step strategies to deliver peace of mind to connected consumers International research firm Parks Associates will address growing consumer and industry concerns about data security and privacy in the home in an upcoming webinar "Solving the Five Security Threats: Complete Consumer Protection," cohosted with F-Secure, a leading provider of cybersecurity solutions. Parks Associates finds 79% of US broadband households are concerned about data security or privacy issues.…

April 16 is the Get To Know Your Customer (GTKYC) day. For those who came in late, GTKYC Day is observed annually every quarter on the third Thursday of January, April, July, and October. In the current slowdown brought by COVID-19 lockdown and travel restrictions, the pledge to follow GTKYC becomes even more resolute. Ahead of the Get to Know Your Customer Day, Julien Rio of the RingCentral Engage Digital shared valuable insights on how the quarter starting April will be unique in many ways, something nobody predicted or…

Experienced Agency Executive to Oversee Global Standards and Best Practices for Digital Marketing IAB and its sister organization IAB Tech Lab (Tech Lab), the digital media and marketing industry’s global nonprofit research, development, and standard-setting consortium, announced the appointment of advertising industry veteran Angelina Eng as Vice President of Measurement and Attribution. Eng, who has held senior positions at Morgan Stanley, Merkle, and Dentsu Aegis, is one of the first leaders at any major media and…

As you may know from some of my previous posts, I’m really keen on facial recognition for lots of applications, particularly events. But, as with a lot of new technologies, it’s taking time to really get traction. We recently added facial recognition to open the Zuant app when scanning badges at tradeshows so you’re not constantly fiddling around looking for or trying to remember your password. It’s a great timesaver, as remembering/inputting passwords are huge irritations in our digital world. I’m a big fan of Dashlane,…

Combines strong heritage in productivity and security innovation -- adopted by 16,000+ customers globally -- machine learning, analytics, and policy engine Egnyte, the leader in cloud content security and collaboration, announced the launch of its next-generation content services platform, delivering a unified approach to content governance, privacy, compliance, and workflow automation for today's digital businesses. Egnyte's new platform leverages machine learning and AI to give companies unprecedented levels of…