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Privacy

IAB and IAB Tech Lab Create Vital New Role: Angelina Eng Joins as First-Ever VP of Measurement and Attribution

Experienced Agency Executive to Oversee Global Standards and Best Practices for Digital Marketing IAB and its sister organization IAB Tech Lab (Tech Lab), the digital media and marketing industry’s global nonprofit research, development, and standard-setting consortium, announced the appointment of advertising industry veteran Angelina Eng as Vice President of Measurement and Attribution. Eng, who has held senior positions at Morgan Stanley, Merkle, and Dentsu Aegis, is one of the first leaders at any major media and…

What’s in a Face? The Challenges and Rewards of AI-Fueled Facial Recognition

As you may know from some of my previous posts, I’m really keen on facial recognition for lots of applications, particularly events. But, as with a lot of new technologies, it’s taking time to really get traction. We recently added facial recognition to open the Zuant app when scanning badges at tradeshows so you’re not constantly fiddling around looking for or trying to remember your password. It’s a great timesaver, as remembering/inputting passwords are huge irritations in our digital world. I’m a big fan of Dashlane,…

Egnyte Launches Next-Gen Content Services Platform for Businesses to Manage Risk and Accelerate Growth in the Content Critical Era

Combines strong heritage in productivity and security innovation -- adopted by 16,000+ customers globally -- machine learning, analytics, and policy engine Egnyte, the leader in cloud content security and collaboration, announced the launch of its next-generation content services platform, delivering a unified approach to content governance, privacy, compliance, and workflow automation for today's digital businesses. Egnyte's new platform leverages machine learning and AI to give companies unprecedented levels of…

Safer Internet Day 2020: Is Twitter Creating a Better Internet for All?

We use the internet every day, and for some, the internet is the only source of income and livelihood. For that reason, knowing how the internet works is a very important part of dealing with the current challenges and threats perceived by online users and brands. One of the greatest risks facing online users is 'abusive content', also rated as hate by top social media platforms, including Twitter. Recommended: 75 Inspiring Martech Leaders Who Are Prepared For 2020 Twitter has announced that it is taking forward its…

TechBytes with Cristina Constandache, Chief Revenue Officer at Rakuten Viber

With Instagram testing “hiding” like counts in the U.S., what alternative approaches can businesses take to engage their customers? Obviously, with Instagram testing the removal of liking a photo, businesses must find new and innovative ways to engage with their customers. Brands can no longer rely on a high number of “like counts” to draw in more engagement. Rather, the best approach is to shift their focus to two-way engagements, digitally communicating in a conversational manner. This approach can seamlessly be…

Comscore Chief Privacy Officer Veronica Torres Appointed to International Association of Privacy Professionals’ Advisory Board

Prestigious Appointment Reflects Comscore's Ongoing Commitment to Promoting Consumer Privacy and Transparency Best Practices Comscore, a trusted partner for planning, transacting and evaluating media, is proud to announce today that Chief Privacy Officer Veronica Torres has been appointed to the International Association of Privacy Professionals' Women Leading Privacy Advisory Board. In her new role, Torres will help advance women operating in the privacy field by advising on best practices and supporting the IAPP's…

Future CEO: Top 6 Skills That You Need in 2020

A good CEO of the future knows how to work with data, understands his subordinates and does not drive them into the framework. Read in the article what skills you will need after 5 years. As time goes on, the labor market is changing and typical office employees are not at all what they were 10 years ago. Artificial Intelligence and Machine Learning are developing, so the responsibilities of the same specialist are being transformed, the leader's functions are changing. Professions disappear, new ones come in their place.…

Onfido Achieves SOC 2 Type 2 Compliance

Independent assessment demonstrates company’s commitment to safeguarding customer data and privacy Onfido, the global identity verification provider, announced the completion of Service Organisation 2 (SOC 2), Type 2 certification. The comprehensive report and certification are achieved by completing a deep-dive audit on the company's operational procedures and how the company safeguards customer data, ensuring it meets the highest industry standards. The SOC 2 report provides the independent auditor’s, BDO Limited,…

Fastly Launches New TLS Solutions to Protect Global Brands and Offer Advanced Security, Performance, and Privacy

Fastly’s portfolio eliminates barriers to fast, affordable setup and management of TLS so global brands can deliver the most secure online experiences with ease Fastly, Inc., provider of an edge cloud platform, announced the launch of two new TLS offerings to optimize the creation of a more trustworthy web and high-performance online connections for global brands. The latest solutions significantly reduce the barriers to entry for TLS protection on Fastly through accessible user interfaces and APIs, as well as a fully…

It’s Time for Brands to Be Good Guys in the Consumer Data Privacy Relationship

Consumers are starting to understand the value of their digital data, and it’s time for brands to step up and be the good guys of privacy and data rights. The average citizen is becoming aware that their digital identity is used for targeted advertising. They are beginning to understand the value exchange between the companies collecting their data and the companies buying their data. They’re also realizing, after high-profile data breaches and data misuse like Cambridge Analytica, that they’re not in control of that…

What Desktop Security Vulnerabilities Mean for Your Business Marketing

Consumers are vocal about how brands use their data. To stand out in a good way, marketers and advertisers need to stop focusing on the information they can glean from customer data and build campaigns that capitalize on consumer expectations. Most of the current outcry against misuse and abuse of private user data centers on mobile. However, a recent report by The Washington Post reveals that desktop browsers also pose significant vulnerabilities for data security. Investigating “the secret life of our data,” tech…

TrustArc Expands Privacy Platform With Enhanced Data Inventory and Mapping to Operationalize Global Compliance and Risk Management

Data Inventory Hub streamlines the privacy compliance process - from data discovery to data inventory / mapping to compliance reporting and ongoing management TrustArc, the leader in privacy compliance and data protection solutions, announced Data Inventory Hub, which revolutionizes the process for creating and managing a centralized data inventory and data flow maps. Data Inventory Hub helps companies understand how customer and employee data is used and where it resides within the business ecosystem so they can manage…

How I Learned to Stop Worrying and Talk About Privacy

During my two decades of PR and communications, much of which has been spent working with publishers and ad tech companies, I’ve never encountered a topic that sends clients running quite the way that privacy can today. It’s become our industry’s plutonium: handle it only if you must. But do so gently, and get away as quickly as you can. I spend a lot of time talking to companies about privacy. The unfortunate reality is that our industry has come to view this topic from a narrow PR perspective - as one to be managed—if…

Is Facial Recognition the New Business Card?

Facial Recognition (FR) is a sensitive and controversial topic today. The ongoing debate ensues because of issues surrounding use by the police and intelligence service agencies such as the CIA and FBI as well as basic human rights to privacy. My initial thoughts were that the issues are very similar to CCTV (closed caption TV). If you’re conducting yourself in a decent way, what is the problem? Indeed, who can argue that if a good Facial Recognition system linked to a full AI back-end had managed to stop any one of the…

Consumer Trust: The Secret to Email Success for Publishers & Advertisers

After years of being written off as dead, email is having a renaissance, becoming one of the best “new” channels for audience engagement for brands and publishers. And it’s easy to see why: as consumer trust in the media and social platforms like Facebook have declined, consumers, publishers and brands are all looking for a better alternative—a channel that doesn’t make users cringe with concern over privacy and fake news. Recommended: SoundHound INC. Integrates Here Mapping and Location Data into Houndify Voice AI…

Zuant Sets the Standard for Mobile Contact Data Compliance with Launch of Zuant Vault

Zuant Vault Is a Secure Datastore That Lives in the Cloud Zuant, the award-winning mobile lead capture cloud solution announces the launch of Zuant Vault for guaranteed mobile customer data compliance. In a world focused on security and privacy issues, Zuant Vault provides precise control and management of contact data to meet the most stringent regulations such as GDPR. Zuant will host a 30 minute webinar on February 6, at 12pm to demo Vault and answer audience questions. Zuant CEO, Peter Gillett, warns,…

New Research Reveals Consumer Perceptions of Personal Privacy and Data

Study from Blis Shows 60% of US Consumers Are Willing to Share or Sell Their Personal Data Blis, the global pioneer in advanced location data technology, announced the launch of a new research report titled The Currency of Data: Quantifying the Value of Consumer Information in 2019, which uncovered how Americans feel about their personal data and how willing they are to share it. The study finds that consumer awareness of their personal data is growing, and, as a result, it is critical that marketers not only abide by…

How Publishers and Platforms Can Put Privacy First

The Interactive Advertising Bureau has just gone on the record in favor of Federal privacy regulations, and with the looming ePrivacy Regulation and the California Consumer Privacy Act, it’s clear that scrutiny around data usage and privacy is only getting louder. It’s not just the looming ePrivacy Regulation or the California Consumer Privacy Act — the digital ad industry is facing a whole new paradigm around the collection and management of customer data, one that’s forcing platforms and publishers to put privacy first…

Privacy Law Discussions: Who’s Leading The Way?

Business and consumers continue to discuss privacy regulations and legislation. Data breaches, data vulnerabilities, and compromised private information is released in the news almost daily. Legislation has recently been proposed for individual states regarding data privacy regulations head-on. Most recently, Virginia, Vermont, Colorado, and New Jersey have all introduced related-privacy regulations. California recently set themselves apart in the privacy space with the adoption of the California Consumer Privacy Act …

The Top Hidden Privacy Dangers

Now more than ever before, “big data” is a term that is widely used by businesses and consumers alike. Consumers have begun to better understand how their data is being used, but many fail to realize the hidden dangers in everyday technology. From smartphones and smart TVs to location services and speech capabilities, often times user data is stored without your knowledge.  Here are some of the most common yet hidden privacy dangers facing consumers today: Geo-Location Geo-Location can be convenient, especially when you’re…