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Privacy

Rakuten Marketing Launches New Consent Management Platform

Offering an Integrated Solution, Along with Unique Insights and Consultative Partnerships, Rakuten Marketing Delivers the Tools That Marketers Need to Increase Efficiency, Productivity and Performance Rakuten Marketing, a leading technology company that enables brands to increase sales through data-driven performance marketing, launched a new consent management platform (CMP) for brands, advertisers and publishers, compliant with the IAB Europe / Tech Lab Transparency and Consent Framework and developed to-date within a…

TrustArc to Offer IAPP Privacy Core GDPR Training to Address Compliance Requirements

GDPR-Focused Awareness Training Will Make It Easier for Companies to Address the Challenge of Training Employees Across Their Enterprise TrustArc, the leading data privacy management company, will now offer the International Association of Privacy Professionals' (IAPP) Privacy Core GDPR Essentials training, an online e-learning solution designed to train employees on privacy fundamentals and to enable companies to meet the GDPR employee training requirement. GDPR Essentials includes two units, Data Protection Essentials…

Attunity Introduces Gold Client for Data Protection to Enable GDPR Compliance for SAP Environments

New Data Governance Solution Helps to Enforce Mandate and Meet Data Privacy Standards Attunity Ltd., a leading provider of data integration and big data management software solutions, announced a comprehensive data governance solution designed to assist companies with General Data Protection Regulation (GDPR) compliance in SAP environments. The new Attunity Gold Client for Data Protection solution helps to identify and mask the personally identifiable information (PII) of customers, vendors, employees and partners across…

Survey Shows North American and APAC Companies Unprepared for New Data Protection Law GDPR

The Survey Was Conducted by Data Management Company ioFABRIC Inc A new survey of IT professionals reveals more than half of North American companies have not taken steps to prepare for the European Union's General Data Protection Regulations (GDPR), which takes effect May 25, 2018. The survey was conducted by data management company ioFABRIC Inc. Respondents represented companies across a broad spectrum of industries. Because GDPR affects all organizations possessing personally identifiable data of EU residents,…

Io-Tahoe Asks Strata London Attendees to Regard GDPR As Opportunity to Create Transparency and Trust with Customers

Machine-Learning Based Data Discovery: A Key Element in Helping Firms Comply with the New Regulation While many attendees at this week's Strata conference in London may be scurrying to deploy last-second compliance measures with the upcoming General Data Protection Regulations (GDPR), one exhibitor will ask them to look at GDPR as a "silver lining," and embrace it as a way of gaining a potential competitive advantage. Io-Tahoe LLC, a pioneer in machine learning-driven smart data discovery, will showcase its platform…

SpotX Launches Online Resource Library For Publishers Seeking GDPR Guidance

SpotX, a Leading Video Advertising and Monetization Platform, Also Puts Its Own Compliance Strategy into Action SpotX, the leading video advertising and monetization platform, today announced the launch of an online resource library offering a variety of content to foster awareness and education about the implementation of data protection as it pertains to the European Union's General Data Protection Regulations (GDPR). The library can be found on the company's website and is part of a wider educational initiative by…

Insights Network Study Shows US Consumers Want Privacy and Protection of Personal Data

Nine out of 10 Consumers Think it is Unethical for Personal Info to be Shared Without Consent, Says Study All our personal data continues to be a major source of revenue for companies like Google and Facebook, but we consumers have still been unable to leverage our data for profit. To further drill into the details, Insights Network commissioned a survey of 1,000 consumers in the United States and found that the respondents are eagerly awaiting a change in the data sharing landscape. Consumers want an increase in…

Capgemini Report: 85% of Firms Struggle to Comply with GDPR By Deadline, but Opportunity Exists for Organizations Who Get It Right

39% of Consumers Have Increased Their Spend by as Much as 24% with Firms That Are Protecting Their Personal Data, says Capgemini Report With General Data Protection Regulation (GDPR) coming into effect in just over a week from today, 85 percent of firms in Europe and the United States will not be ready on time. Additionally, one in four will not be fully compliant by the end of this year, according to a new report by Capgemini's Digital Transformation Institute. "Seizing the GDPR Advantage: From mandate to high-value…

TrustArc and RADAR, Inc. Partner to Power Comprehensive Privacy Solutions to Manage Global Compliance Requirements

The Partnership Between TrustArc and RADAR Inc. Provides Businesses with Access to Innovative Privacy Tech Solutions to Operationalize Compliance with Data Privacy and Breach Notification Regulations, Including The EU General Data Protection Regulation (GDPR) TrustArc, the leading data privacy management company, and RADAR Inc., the award-winning incident response management software, announced a strategic partnership to provide comprehensive and best-of-breed privacy program management solutions to simplify compliance…

ZINFI Enhances Its Channel Management Platform to Ensure GDPR Compliance

ZINFI Completes Extensive Software Platform Modifications, Process Changes and Personnel Training to Ensure Compliance with GDPR Requirements and Launches an Online Resource Center for Its Customers and Their Channel Partners ZINFI Technologies Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions, announced that it has completed an exhaustive internal review and a series of modifications to its channel management software platform, and has trained personnel worldwide to ensure…

Quantcast Launches First Widely Available Implementation Of IAB Europe’s GDPR Transparency & Consent Framework

Publishers and Advertisers Able to Sign-Up to Quantcast Choice for Free from Today Quantcast, which owns and operates the world's largest AI-driven audience insights platform for the open internet, recently announced the launch of Quantcast Choice. Available for free, Quantcast Choice is the first widely available implementation of the IAB Europe's Transparency and Consent Framework. The product has been in beta since February and is already being used by publishers in Europe and the US. The IAB Europe's open-source…

What Does GDPR Mean For Martech?

Regulation has a habit of rewarding innovators and punishing the complacent. The new General Data Protection Regulations (GDPR) are no different. And this is a real opportunity for Martech broadly. Just as the Clean Air Act provided stimulus for the creators of catalytic converters, GDPR signals the beginning of a more responsible future relationship between brands and consumers. In advertising and marketing terms, we have seen some rather limp attempts to be good: cookie law being one recent example. But recent…

Aurea’s Solutions Deliver Essential Data Protection Safeguards that Comply with the EU’s New GDPR Requirements

GDPR-Ready Collaboration and Customer Experience Solutions Ensure Peace of Mind by Employing Rigorous Data Security Throughout the Customer Journey Aurea Software Inc, a leading provider of customer experience solutions, announced that a wide array of its software products comply with key requirements for the upcoming European Union General Data Protection Regulation (GDPR). In advance of this stringent data privacy law taking effect on May 25, 2018, Aurea is helping customers further safeguard the confidentiality of…

DISC Publisher PeopleKeys Announces GDPR Readiness

Peoplekeys Will Be Providing a Free and Accessible Dispute Resolution Process in Accordance With the Gdpr Framework PeopleKeys, the leader in behavioral instruments and understanding, is proud to announce its preparation for the new landmark data privacy act, the General Data Protection Regulation (GDPR), to be in force on May 25, 2018, for all companies processing data for EU citizens and residents. In understanding the challenges of doing business internationally, the global publisher of customized behavioral analysis…

TechBytes with Laura Koulet, Vice President Legal, Tapad

Laura Koulet Vice President, Legal, Tapad Preparing for GDPR? In this TechBytes, Laura Koulet, Vice President of Legal at Tapad, provides her insights on the link between the technology industry and GDPR and how to prepare for a post-GDPR era in Martech. Tell us about your role at Tapad and the team/ technology you handle. As Tapad’s VP of Legal, I lead the company’s legal team and work closely across all teams in Tapad, primarily focusing on commercial and privacy needs. Are marketing strategies safe with the…

Commerce Signals Launches Tracking Service for First-Party Data

The New Tracking Service by Commerce Signals Ensures Consistent Management of Consumer Privacy and Data Use Across the Marketing Data Supply Chain Recent events regarding uses of consumer data clearly demonstrate the need for transparency to anchor consumer trust, brand identity, and data partnerships. Over the last six years, Commerce Signals has built both its platform and business around creating trust and transparency in data. By expanding on existing services to leading financial institutions and retailers, Commerce…

OPTIZMO Joins the International Association of Privacy Professionals

OPTIZMO Will Continue to Promote Effective Privacy Practices Throughout the Digital Advertising Ecosystem OPTIZMO Technologies, the industry leader in email suppression list management, announced that is has joined the International Association of Privacy Professionals (IAPP) to support effective privacy practices throughout the email and digital advertising industries in 2018 and beyond. The IAPP is a resource for professionals and companies looking to thrive in today’s rapidly evolving information economy. It is the…

NeverBounce Commits to GDPR Compliance for Customers

Upholding and Honoring Our Clients' Trust with Their Sensitive Data Is NeverBounce's Top Priority NeverBounce, the industry-leading email verification, and list cleaning service have announced that it is in compliance with the General Data Protection Regulation (GDPR) ahead of the May 25, 2018, deadline. "The security, privacy, and availability of user data are critically important to our organization. Our internal systems and procedures are routinely evaluated and internally scrutinized to ensure…

TechBytes with Guillaume Marcerou, Global Privacy Director, Criteo

Guillaume Marcerou Global Privacy Director, Criteo Recently, Criteo released its GDPR Checklist for the upcoming disruption that is seen as one of the biggest challenges for data marketers in 2018. To understand the deeper aspects of GDPR and its impact on the ‘Sensitive’ and ‘Non-sensitive’ data, we spoke to Criteo's Global Privacy Director, Guillaume Marcerou.Tell us about your role in Criteo and the team you handle. My role is to manage the risks and business impact of privacy laws and regulation, thus protecting…