Product

Users are beset by digital clutter. Internet ads, search engine ads, social media ads and TV ads are everywhere and inescapable. Even subscription entertainment services now force ads upon paying customers. While these ads can be clever and…
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Given the immense noise in today’s overly crowded digital marketplace, most seasoned content marketers are now moving towards newer content strategies and content formats that can help initiate the right interest from the right people at…
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Consumers Who Make Influencer-Driven Purchases are 2.4 Times More Likely to Shop on Amazon Than Other Online Retailers IZEA Worldwide, Inc., the premier provider of technology, data, and services for the Creator Economy, released the…
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Colleen Stauffer, Chief Marketing Officer at HoneyBook highlights more on why modern day CMOs need to be full funnel marketers to drive actual results: __________ Welcome to this MarTech Series chat, Colleen, take us through your…
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PostcardMania, the $104 million marketing technology firm with over 365 staff, is pleased to announce it's adding video creation and connected TV (CTV) advertising to its multichannel marketing product, Everywhere Small Business, to help…
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Demystifying AI with an AI-created marketing campaign When ChatGPT took the world by storm in 2022, it was a wakeup call for everyone at Stefanini. As a company that has been using AI to solve our clients’ problems and power our business…
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Company Partners with OpenX to Conduct First Server-to-Server Integration Mediavine, the largest exclusive full-service ad management firm in the U.S., announced the first successful server-to-server integration in the Privacy Sandbox's…
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New GRIN survey reveals the fundamental role that content creators play in the modern consumer’s buyer journey GRIN, the world’s leading creator management platform, announced findings from its 2024 Modern Consumer Survey,…
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PrometAI, your online free AI business plan generator, emphasizes the significance of the planning process. By integrating AI, data analytics, and strategic frameworks, we make planning far more accessible and impactful. It's the…
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Hire of Max Long as President of Go-to-Market and promotion of Praerit Garg to President of Product & Innovation Position the Company Strongly for its Next Phase of Growth Smartsheet Inc., the enterprise work…
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T-Mobile and Dialpad continue to bring together the power of T-Mobile's 5G network and Dialpad's cutting-edge AI-enabled solutions. Dialpad, Inc., the leading Ai-Powered Customer Intelligence Platform, in partnership with T-Mobile…
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Former Chief Digital Trust Officer and CISO of Takeda and GlaxoSmithKline to Further Veza’s Mission to Secure Access to Data Everywhere Veza, the Identity Security company, announced the appointment of Mike Towers…
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Steve Sturges, Chief Marketing Officer at Paycom highlights a few classical problems that modern B2B marketers need to focus on fixing in this quick chat with MarTechSeries:  ___________ Welcome to this MarTech Series chat, Steve. Tell…
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Proprietary MarTech boasts substantial capabilities, although it is often accompanied by significant costs and complexities. The current evolution of open-source solutions is reshaping the landscape, providing enterprise-level scalability…
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Sessions and booth will highlight the power of customer data and content to create productive customer journeys and buying experiences Acquia, the digital experience leader, is set to make a prominent appearance this week at…
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Monetate for Merchandisers is the industry’s only solution with integrated product recommendations, social proof marketing, dynamic bundling, product finders, and personalized search. Monetate, the leading personalization…
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How are new age AI art generators impacting the way modern marketers and advertisers build digital creative and media assets? Joaquin Cuenca Abela, CEO and Co-founder at Freepik comments: ______________ Welcome to this MarTech Series…
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A potent instrument in B2B marketing is content marketing. Content fuels many marketing and sales initiatives, including blogs, eBooks, whitepapers, and more. There are several things one may do to succeed in range. However, several errors…
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For over six decades, the 4 Ps of marketing—product, price, place, and promotion—have served as a foundational framework guiding marketing strategies and initiatives. Jerome McCarthy introduced the modern interpretation of these principles…
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As they say, there is one constant in the world of AdTech…and that one constant is change. That axiom should remain true in 2024 as, like usual, the industry has been presented with some new developments in the last 12 months. Here are…
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