Product

Powered by generative AI and guided by Medallia’s AI Moderation Council, new features change the game for delivering personalized, connected experiences at scale Medallia, Inc., the global leader in customer and employee experience,…
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New platform allows AI creation of professional videos from documents, text, web pages, audio, images, or even ideas Visla, an AI-powered video creation and editing platform for individuals and teams, announced its official…
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“Sell better by creating an ideal customer profile”.  Creating an ideal customer profile or an ICP is like designing a special map, which helps you understand your customers and sell better. With an ICP, you will know who your…
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Small businesses working to drive growth through marketing should follow several important steps. But before investing in any marketing endeavor, it is important for owners to understand where their business stands and by extension, what…
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WEX, the global commerce platform that simplifies the business of running a business, announced that Sachin Dhawan has been appointed Chief Technology Officer (CTO). In this position, Mr. Dhawan will lead WEX’s global Technology…
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It’s no secret that buyer behavior has changed dramatically in recent years. Factors like our unfriendly economic climate and already-bloated tech stacks have certainly contributed to this shift. Worldwide technology spending is projected…
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Your B2B Marketing has the potential to drive deeper impact if it’s humanized in a more strategic manner. With the ton of marketing automation choices available to marketers today, the biggest issue is that many B2B marketing teams end up…
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Several organizations, including established brands have been having budget cuts in the recent months, in a recent study by email management software company Exclaimer, marketers too were reported to have been facing mid-year budget cuts.…
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Hopping joins as Chief Marketing Officer and Wilczak as Chief Strategy & Development Officer Demandbase, the Smarter GTM™ company that uses AI to help B2B organizations hit their revenue goals, today announces the strategic hire of…
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In one sentence, what does your company do? XRii allows you to create brilliant and engaging campaigns using augmented reality, geo-mapping and gamification, all within your own app. Think Pokemon Go meshed with Groupon! How / why did…
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HubSpot, a leading customer relationship management (CRM) platform, announced that Andrew Anagnost, President and CEO at Autodesk, will join the company’s Board of Directors, effective September 5. Anagnost brings more than 25 years of…
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The benefits of leveraging Industry 4.0 technology to support cost-effective, economic solutions for decarbonization Rockwell Automation, Inc., the world's largest company dedicated to industrial automation and digital transformation,…
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Key Hires Across Finance, Sales, Product, and Engineering Strengthen Mobivity’s Connected Rewards Growth Trajectory Among Brands and Game Publishers Mobivity Holdings Corp, a global provider of personalized reward solutions that drive…
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Collaboration Injects Predictive AI Capabilities into Twilio’s CustomerAI Roadmap Today at AWS Summit New York, Amazon Web Services (AWS) and Twilio, the customer engagement platform that drives real-time, personalized experiences for…
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Mattia Santin, Chief Marketing Officer at Hotjar talks about some of the platform's latest AI offerings while discussing more on the evolution of B2B tech marketing: ________ Welcome to this MarTech Series chat, Mattia, take us through…
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Global software executive joins supply chain leader focused on continuing the company’s growth and market leadership Kinaxis Inc., the leading provider of supply chain management solutions, announced Margaret Franco as chief…
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Pulling the plug on free returns can cause a shopper revolt; better approaches exist to stem the tide Returns are an expensive proposition for retailers – experts estimate the average return costs a retailer between 15% to 30% of the…
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Company appoints industry exec to lead Product, Design & Engineering and take automation to the next level. Nintex, the global standard for process intelligence and automation, today announced the appointment of Niranjan…
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2022 marked the first year where the average CTV viewer started to experience high-profile, shoppable TV launches, starting with the Super Bowl and QR codes. In fact, 70% of adults remember seeing a shoppable TV ad at one point over the…
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Giving Customers a Real Voice in Brand Evolution “Digital experience” is one of those oft-cited phrases whose meaning has become more vague over time. How do you differentiate a “good” digital experience from a “bad” one? Data shows that…
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