AdTech Roundup: Top Coolest Things in Advertising Technology
Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements FreeWheel, Innovid, Comscore, fishbat.
Majority of Advertisers Used Advanced TV Solutions in 2019, New Survey Finds
FreeWheel, A Comcast Company, announced that according to a new survey of over 300 marketers and agencies, advanced TV is being used by the majority of advertisers to reach their target audiences. Among these solutions, OTT/CTV was purchased by the highest percentage…