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programmatic auctions

IPONWEB’s Optimal Price Discovery Service to Help Media Buyers Combat Programmatic’s Shift to First Price Auctions

Bid Shading Solution Helps Programmatic Buyers Reduce Media Costs by 15% to 30% Google’s Shift to First Price Auctions Creates More Transparency for Media Buyers and Sellers - but Financial Risk for Advertisers or Tech Platforms That Aren’t yet Prepared to Bid in a First-Price Environment IPONWEB is promoting its Optimal Price Discovery service to help programmatic buyers bid effectively in the first-price world. Buy side partners currently using the tool are seeing a 15% to 30% reduction in media costs. What is bid…