Vistar Media Launches Programmatic Audio Out-of-Home Offering
Partnership with Vibenomics extends AOOH offering to reach in-store retailers at the point-of-purchase
Vistar Media, the leading global provider of software for Digital-Out-of-Home (DOOH), is launching the first real-time bidding exchange for Audio-Out-of-Home advertising (AOOH). This offering is available via Vistar’s open exchange or through private marketplace (PMP) deals.
Earlier this year, Vistar partnered with Vibenomics, a location-based AOOH advertising and experience company, to embrace AOOH and all that it…