Banner Before Header
Browsing Tag

programmatic buying platform

AdsWizz Launches New Automated Podcast Buying Capabilities on Its Programmatic Platform

Today, AdsWizz, the leading global technology provider for digital audio advertising solutions, announced new features within AudioMatic, its audio-centric programmatic buying platform, to enhance podcast planning and buying for large agencies. “Digital audio buys are increasingly being automated by agencies, which is translating to podcasts. While host-read ads represent an important part of podcast advertising, the process of managing these campaigns is still very manual” The new features, which include automating…

Tapad Partners with Programmatic Buying Platform, Beeswax, to Extend Identity Resolution

Integration Allows More Brands and Media Companies Access to Cross-Device Analytics as They Continue to In-House Their Programmatic Strategies Tapad, a global leader in digital identity resolution announced that it has added Beeswax, the industry's first extensible programmatic buying platform, to its ever-growing roster of media buying partners. Beeswax is unique in that it offers Bidder-as-a-Service™ capabilities, which when partnered with The Tapad Graph, allows sophisticated buyers to make the most out of their…

Beeswax Appoints Matt Clark as its First Vice President of Partnerships

Industry Veteran to Join the Bidder-as-a-Service Pioneer Beeswax, the industry's first extensible programmatic buying platform, welcomes Matt Clark as its first vice president of partnerships. In the role, Clark will be responsible for overseeing all new and existing exchange and data partnerships, as well as managing Beeswax’s Programmatic Cloud. He will report directly to the chief executive officer, Ari Paparo. Clark has worked for a variety of companies, from ad tech platforms and publishers to ad networks and…

Beeswax Announces “Bid Models” to Power Programmatic In-Housing

Latest Product Signals Next Step in Making "Bring Your Own Algorithm" a Reality for Programmatic Media Buyers of All Sizes and Sophistications Beeswax, the industry's first extensible programmatic buying platform, announced the release of "Beeswax Bid Models", a powerful new optimization tool that enables media buyers to deploy custom multivariate bidding algorithms with minimal technical or engineering overhead. Bid Models has been in beta testing since January, with early customer adopters experiencing significant…