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programmatic marketing

Lifesight Launches Flux, an Audience Insights, Activation, Measurement Platform

The self serve platform enables brands and agencies to leverage AI-based mobile audiences in their programmatic marketing campaigns for a competitive edge Leading real world data and analytics company Lifesight announced the release of its signature offering, Flux, which is an AI-powered audience platform that is designed for brands, agencies and OOH companies to activate and measure programmatic mobile campaigns. Speaking on the launch of Flux, Lifesight Co-founder and CEO Tobin Thomas said, “The programmatic…

dataxu Reports Massive 40x YoY Increase in TV

Premium and Live Sports TV Inventory Supply Rapidly Scaling to Meet Growing Agency, Marketer Demand dataxu, the leading provider of programmatic marketing software for marketing and media professionals, announced a record 40x year over year increase in TV purchased through its TouchPoint DSP in Q1 2018. dataxu’s software enables audience-based TV buying from a range of premium providers, including network groups such as A+E Networks, live TV streaming services including Sling TV, and Video on Demand platforms for movies and…