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programmatic revenue

OpenX Launches New Solution to Make Prebid Easy and Accessible for Publishers of All Sizes

Customizable options and new testing capabilities provide tools to maximize revenue while maintaining full visibility and control OpenX announced the launch of Apollo, a product that gives publishers of all sizes the ability to customize and optimize their Prebid configuration and maximize programmatic revenue. With Apollo, publishers have access to sophisticated configuration management and a/b testing capabilities that allow them to regularly test and assess the effectiveness of their Prebid set-up, and with three…