Programmatic Supply Chain

With experience driving strategic growth for agencies and Fortune 500 companies, Osborn will assist Sharethrough in growing its global offering Sharethrough, one of the top global independent omnichannel ad exchanges, today announced the…
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Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the Q3 2022 Seller Trust Indexes — including the Connected TV Seller Trust Index…
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Newly-launched DOOH Taskforce aims to simplify and drive transparency across programmatic supply chain Hivestack, the largest independent, global programmatic digital-out-of-home (DOOH) advertising platform has announced that the…
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GroupM (WPP) – the world’s leading advertising investment company – announced a partnership with Adomik, the leading AdTech software developer and provider of smart advertising analytics for publishers. The latter has released support for…
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White Ops’ Advertising Integrity and Marketing Integrity solutions will ensure greater campaign transparency and fraud protection for Aqilliz’s global network of clients Aqilliz, a technology company that specialises in blockchain-powered…
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By blocking sophisticated invalid traffic and fraudulent impressions before purchase, publishers and advertisers can focus on the consumer experience MediaMath, acclaimed independent programmatic company for marketers, and White Ops, the…
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 Code Donation Made at IAB Tech Lab Innovation Day: Transparency and a Secure Supply Chain Media.net, a contextual advertising company emerging as a leader in programmatic, made a donation of code to the IAB Tech Lab to further the IAB…
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sellers.json & OpenRTB SupplyChain Object Specifications Made Available for Public Comment The IAB Technology Laboratory has introduced for public comment two new technical specifications aimed at increasing trust of the digital…
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