Tag: Project OAR
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Project OAR Expands Consortium with Scripps and ViacomCBS as Addressable TV Advertising Standards Solidify

Video Advertising MTS Staff Writer - May 11, 2020

Project OAR Rolls Out Technologies in Market as Media Companies Gear up to Showcase Dynamic Ad Insertion at CES

Native & Programmatic Advertising MTS Staff Writer - January 6, 2020

Fox Corporation and Leading Agencies Join Project OAR to Provide Buy-Side & Sell-Side Guidance for New Addressable TV Standard

Native & Programmatic Advertising MTS Staff Writer - June 13, 2019

Leading Media Companies, Smart TV Maker VIZIO Come Together for “Project OAR” – A Consortium Dedicated to Establishing an Addressable Advertising Standard

Native & Programmatic Advertising PRNewswire - March 18, 2019

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