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proliferating marketing channels

Zoho’s New Marketing Platform Ties Together Orchestration and Planning with Marketing Execution Across Channels

The Platform Helps Drive Execution of Marketing Programmes Against Plans, with the Ability to Adapt Dynamically Zoho announced its new marketing platform that executes marketing campaigns across multiple channels while coordinating their orchestration centrally, against outcomes, plans, and budgets. Designed to help businesses of all sizes coordinate marketing tightly with sales, the platform is integrated with Zoho CRM and a number of other third party applications. The platform is driven by Zoho MarketingHub, a new…