Banner Before Header
Browsing Tag

Promotion Management

Nielsen Launches First Ever Price and Promotion Management Workshop in Kuala Lumpur

Promotions are the way to the hearts of deal-seeking Malaysian consumers. According to the 2019 Nielsen Shopper Trends Report, four in five Malaysians say that they take advantage of special offers and go through a lot of effort to buy their groceries at the lowest prices. And in 2018, 22% of all the country’s fast-moving consumer goods (FMCG) sales came from products that were sold at a discounted price*. Yet despite shoppers’ interest, brands and retailers often struggle to make a profit on their promotions. It is…