Promotion Optimization Institute

CPG Manufacturers are Adding Tools and Analytics to Combat Inflation and Bolster Revenue Management Capabilities, POI Report finds The Promotion Optimization Institute (POI), the leading resource for marketing, trade and…
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POI applauds Periscope by McKinsey for depth of analytics, machine learning, and more McKinsey & Company today announced that Periscope by McKinsey, a suite of marketing and sales analytics solutions that helps companies achieve…
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