Copper Releases New Study, Revealing that CRMs Need to Adjust to Serve Today’s Relationship-Makers Outside of the Traditional Sales Team
The Length of Business Relationships Is Increasing, While the People Using CRM and Productivity Are Merging
Copper, the #1 Google-recommended CRM formerly known as ProsperWorks, announced the results of a new study, sponsored by Google and commissioned by Qualtrics Research, that determines how businesses are impacted by the relationships they build and the role CRM software plays in enabling them. The new report titled, “The Future of Relationship Management” surveyed more than 2,500 global business professionals in nine…