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Cross-Industry Group Proposes GDPR-Grounded Model for Compliant AdTech

Anonos, the leading data privacy, and enablement technology provider, Acxiom®, the data, and technology foundation for the world's best marketers; and the Information Accountability Foundation (IAF), the preeminent global information policy think tank, announced the formation of a '5th Cookie' working group that supports exploration of using GDPR recommended technical and organizational safeguards to enforce greater accountability and ethics across the AdTech real-time bidding (RTB) ecosystem. Legitimate Interest-Based…

TechBytes with Roger Kjensrud, Co-Founder and CTO, Impact

Roger Kjensrud Co-founder and CTO, Impact Continuing on our mission to bring first-hand insights into GDPR and its impact on global operations, we spoke to Roger Kjensrud, Co-Founder and CTO, Impact. Roger tells us about how GDPR could impact martech companies, particularly the ones based in the US but with a sizeable clientele in the EU.Tell us about your role at Impact and the technology/team you handle. I am a co-founder and the CTO of Impact. I lead all technology teams that build and operate a scalable and…