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Psychology

Marketers Need to Focus More on Psychology Than Technology Says Quantcast CTO Peter Day

AI and Machine Learning Used like ‘Punctuation Points’ in Marketing Presentations At a series of marketing and agency industry events in Sydney and Melbourne last week, Quantcast Global CTO Dr Peter Day shared his insights into how companies can survive and prosper in difficult climates whilst creating great products that disrupt with lasting impact. Based upon a career working at the cutting edge of AI and machine learning, Day said agencies and marketers need to do three things to confront the incoming headwinds of…