Browsing Tag

Public Service Announcement

Attention To COVID-19 Vaccine Ads Varies Widely Across Race & Political Party, According To…

prweb Jul 14, 2021 0

Cost to message different audience segments with the same vaccine videos can vary up to 50% Realeyes, a pioneer and leader in video attention measurement, released new research showing how the efficacy of public service…
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Analytics

DoubleVerify Partners with Ad Council to Address COVID-19 Crisis

MTS Staff Writer Mar 26, 2020 0

Company will leverage coronavirus Public Service Announcement (PSA) as part of its media authentication solution DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced a partnership…
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