Publicis Groupe

Publicis Groupe APAC will roll out attention-based approaches across their clients’ digital ad campaigns Playground xyz has partnered with Publicis Groupe in APAC to implement attention measurement and optimisation solutions across…
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Carrefour Group and Publicis Groupe announce their intention to create a joint-venture to address the booming retail media market in Continental Europe and Latin America. Retail Media is the fastest-growing channel for media spend,…
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Publicis Groupe is Top Ranked in Current Offering Category; Only Provider with Highest Possible Score in Data Services criterion Publicis Groupe and Epsilon (as a part of Publicis Groupe) are the only family of…
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Study provides marketers in APAC and Middle East guidance on how to design a comprehensive CDP strategy Epsilon, Adobe and Publicis Groupe today released the findings of a commissioned study that examines marketers' priorities and…
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In just over a year since its acquisition by Publicis Groupe, Epsilon is transforming the way brands reach and engage consumers through its product suite Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with…
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Last week, Publicis Groupe announced Justin Billingsley is to the new role of Global Chief Marketing Officer (CMO). In this role, Justin will focus on bringing together the four pillars of Publicis Groupe's unrivaled marketing and digital…
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Rauxa Acquisition Complements Publicis Groupe’s Expertise in Delivering Data-Driven Creativity Offerings in the US, Specifically across CRM and Personalized Creative Publicis Groupe announced its acquisition of Rauxa, an independent,…
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Epsilon Is a Unique Technology and Platforms Company with Unparalleled Data Assets Built over Years Publicis Groupe announced it has entered into an agreement with Alliance Data Systems Corporation under which Publicis Groupe will…
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Expected net Proceeds of $3.5 Billion to Be Used for Share Repurchases and Debt Pay-Down Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced it has entered into a…
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This Acquisition Would Make Publicis Groupe the Data Marketing Leader in France Publicis Groupe announces that it is entering into exclusive negotiations with the founding shareholders of Soft Computing, a leading data marketing firm in…
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