Tag: purchase history
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The Attribution Crisis: What B2C Marketers Should do about California’s DROP Tool

AI/ML Matt Butler - February 25, 2026

First Party Data: What Marketers Are Missing

Analytics MTS Staff Writer - August 17, 2023

Missing the Moment: Pitfalls of Over Reliance on Campaign and Product-Driven Marketing

Customer Data Platforms Rony Vexelman - August 16, 2023

Zendesk Launches Conversational Commerce to Deliver Seamless, More Personalized Shopping Experiences

Customer Experience Management Business Wire - May 11, 2023

Leveraging Customer Data Platforms to Build Market Advantage

AI/ML MTS Staff Writer - February 2, 2023

The 5 Mistakes That Could be Killing Your Email Marketing Productivity

Customer Experience Management Jeff Broth - December 13, 2022

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