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LoopMe Ties Brand Outcomes to Connected TV to Amplify Advertising Effectiveness

LoopMe, the outcomes-based video platform, announced its flagship product, PurchaseLoop, can now be used to optimize and provide attribution for connected TV (CTV) campaigns in near-real-time. With artificial intelligence (AI)-powered technology that closes the loop on brand outcomes, this latest innovation ties brand awareness, consideration and purchase intent actions to CTV and digital campaigns, delivering accountability and measurement for CTV investments. Marketing Technology News:¬†Insellerate Launches First of Its…