PureB2B

New CEO joining to expand Demand Science Group’s service offerings. Founder and CEO transitions to board chair Demand Science Group, the parent company of PureB2B, a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive Officer. Melissa Chang, formerly President and Chief Executive Officer, will transition to become Chair of the Board of Demand Science Group (DSG). Marketing Technology News: Snappy Kraken Reveals…

Company Sets Itself Apart by Adding Pureconversion and Purefunnel to Its Innovative Suite of Solutions to Help Customers Achieve Revenue Goals and Increase Sales and Marketing ROI PureB2B, a pioneer in the B2B marketing industry, has announced its evolution from a lead generation company to a full-funnel demand generation solution provider. Leveraging innovative strategies and tactics developed through years of research and testing, PureB2B now works across its exclusive network of more than 125 million in-market…