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QTT

Viamedia Awarded Patent for QTT Platform, Bringing Digital Ad Demand to Brand-Safe Premium Linear TV Inventory

Viamedia, the largest independent local ad management company, announced it has received a patent (U.S. Patent No. 10,757,462) for its QTT platform, a cloud-based television advertising solution bridging the gap between linear TV and digital advertising. QTT is a first-of-its-kind solution that requests and receives ads from programmatic digital ad exchanges to enable real-time linear cable television ad insertion utilizing existing cable TV infrastructure. With its patented technology, Viamedia can significantly…