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Quantcast Choice

TechBytes with Peter Day, Chief Technology Officer at Quantcast

Tell us about your journey into technology and how you arrived at Quantcast. After getting a PhD in machine learning from the University of Liverpool, I worked in financial markets for 12 years before I joined Quantast in 2016. Tell us about the most fascinating aspects of advertising technology platforms? How do adtech solutions bolster marketing efforts in omnichannel? To me, the most exciting aspect of adtech is its role in fueling an efficient and effective economic model for ad funded content. This model shapes…

Quantcast Launches First Widely Available Implementation Of IAB Europe’s GDPR Transparency & Consent Framework

Publishers and Advertisers Able to Sign-Up to Quantcast Choice for Free from Today Quantcast, which owns and operates the world's largest AI-driven audience insights platform for the open internet, recently announced the launch of Quantcast Choice. Available for free, Quantcast Choice is the first widely available implementation of the IAB Europe's Transparency and Consent Framework. The product has been in beta since February and is already being used by publishers in Europe and the US. The IAB Europe's open-source…