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quick service restaurant

Between the Battle of the Spicy Chicken Sandwich and One-Cent Burgers: Here’s How Marketers Need to Adapt to Win Consumer Hearts in the QSR…

Consumers are getting busier and old habits have evolved to reflect new lifestyle changes. This is represented across all aspects of life - whether it’s new shopping or eating preferences, consumers have shown a growing desire for something in particular: convenience. As a result, many Quick Service Restaurant (QSR) brands have adapted by offering online ordering for easy in-store pickup and sending promotional deals and discounts via mobile. As these consumer patterns continue, QSR marketers will need to adapt strategies…

AdTheorent Unveils Suite of Machine Learning Solutions for Restaurant and Dining Brands

Performance-Based Solutions Designed to Achieve Measurable Business Outcomes AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers, announced a suite of machine learning (ML) solutions for Dining and Restaurant brands and marketers. The solutions enable Quick-Service Restaurant (QSR) and Fast-Casual Restaurant (FCR) marketers to drive measurable business outcomes and are designed for specific campaign goals from…

How the Chicken Wars Showed Us Video Asset Management Is Nothing to Squawk At

In recent weeks, our polarized nation found itself divided again, this time not by politics but by poultry. But Americans weren’t rallying for a chicken in every pot as in days of old; they were crying for a chicken sandwich in every Popeyes thanks to a brilliant social media campaign that propelled the No. 19 ranking Quick Service Restaurant (QSR) to a Top Ten Twitter trender all last week. In case you were sleeping under a rock or successfully disconnecting during the dog days of August, here’s the backstory. Popeyes…