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How Marketers Can Bounce Back from $1 Billion Conference Cancellations

Major events like the Adobe Summit and Salesforce Dreamforce reconfigured their annual conferences due to public health concerns amid the international COVID-19 outbreak In March, Adobe announced it was moving its highly anticipated annual gathering Adobe Summit 2020 from Las Vegas to the web due to coronavirus fears – throwing marketers in-person event strategy in flux. But it wasn’t the first conference to take this action. Many marketing and technology companies made the same difficult decision. Google Cloud Next,…

R2i Capitalizes on Recent Success and Adds Dan Hixson to the Roster

Hixson brings extensive global experience from Zeta and Epsilon to the Baltimore headquartered marketing agency R2integrated announced that it has appointed Dan Hixson to head its Technology Solutions Engineering focus. Hixson comes to R2i from Zeta Global, where he led the data-powered marketing technology company's business solutions practice. He brings more than 10 years of digital transformation experience to R2i, as the agency continues to deepen its technology bench and excite their customers. Hixson was…

TechBytes with Rachel Curasi, Director of Media at R2i

Hi Rachel, tell us about your role and the team/technology you handle at R2i. I’m the Director of Media at R2i and I manage the Media team members, leading the team and supporting media strategy, new business, and any larger businesses' needs and initiatives. My team is made up of media planners and buyers, along with Search Engine Marketing (SEM) specialists and managers. Together we manage all aspects of the media planning and buying process from the client kickoff to launching the campaign and reporting on the…

R2i CEO Jennifer Quinlan to Join Adobe, MyEyeDr and Yext at ONWARD19 Conference

Panels Will Discuss How Brands Can Optimize Digital Customer Experiences R2i, a rapidly growing, independent digital marketing agency, announced today that R2i CEO Jennifer Quinlan will join a main stage panel discussion at Yext's ONWARD19 conference with Adobe's Head of Platform Partners & Strategy Cody Crnkovich and Yext's Senior Director of Product Marketing, Erin Jaeger. R2i is a Yext Strategic Alliance Partner and Adobe Gold Partner with three specializations, including their most recently awarded Adobe…

R2i Hires Mark Eddy as VP of Channel Partnerships and Strategic Alliances

Proven Leader in Technology Sales, and Building Strategic Channel Partnerships R2i, a rapidly growing, independent digital marketing agency, announced that it has hired Mark Eddy as VP of Channel Partnerships and Strategic Alliances. Eddy brings with him more than 15 years of experience driving business outcomes for clients through partnerships with industry leading technology vendors. As VP of Channel Partnerships and Strategic Alliances, Eddy will be focused on driving growth with key partners to continue R2i's record…

What Martech Partnerships Really Say About the State of Digital Marketing

The Martech Landscape Has Become Too Diverse And Specialized For Agencies To Stay Locked Into One-Vendor Partnerships. R2I’S Chris Chodnicki Discusses Why Having Multiple Partners Can Make Agencies More Effective And Credible. When the MarTech Series invited me to discuss R2i’s Preferred Partnership level with Acquia, I was surprised. In many circles, we are known as an Adobe partner, but normally, agency-vendor partnerships aren’t big news. What’s behind the interest? Maybe this partnership is an avenue to speak…