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Ratings

Nielsen And Tribune Broadcasting Sign Multi-Year Agreement For National And Local TV Measurement

Agreement Provides Audience Measurement for All Tribune TV stations and markets Nielsen and Tribune Broadcasting, a division of Tribune Media Company, announced that they have reached a multi-year renewal agreement for Nielsen TV ratings across Tribune's local television stations and markets, as well as national service for its digital subchannel network, Antenna TV. The agreement provides Tribune Broadcasting with complete measurement of its video audiences across TV and digital and its purchasing…

Instagram Measurement Now Available In Nielsen’s Social Content Ratings

With the Addition of Instagram Owned Measurement, Nielsen Now Offers Insights Across Three of the Biggest Social Media Publishers Nielsen announced that it has added Instagram owned measurement into its Social Content Ratings® (SCR) platform. This launch marks the first time that Instagram will be measured and delivered by Nielsen's syndicated social TV measurement solution. With the recent additions of Instagram and Facebook metrics, Nielsen's SCR platform now offers insights across three of the biggest social media…