REaD Group

Acquisition creates perfect blend of market-leading technology and data Award-winning data and insight company REaD Group has today announced that it has acquired UK Changes’ market-leading data management platforms from its administrator. Due to difficult market conditions, exacerbated by the Covid-19 crisis, data specialists UK Changes was forced to go into administration during April. Reaching agreement with the administrators, REaD Group has taken over ownership and management of UK Changes’ assets, including its…

Award-winning data and insight company REaD Group and data analytics specialists More Metrics have partnered to create a number of COVID-19 risk datasets that explore the risk factors and infection rates at a range of local geographies. Using open source, publicly available data, More Metrics has created a new set of data models that explore the impact of COVID-19 on the UK population. REaD Group can advise marketers on how to apply the available data to make sensible, sensitive decisions and inform their marketing…

Award-winning data and insight company REaD Group and data analytics specialists More Metrics have partnered to create a number of COVID-19 risk datasets that explore the risk factors and infection rates at a range of local geographies. Using open source, publicly available data, More Metrics has created a new set of data models that explore the impact of COVID-19 on the UK population. REaD Group can advise marketers on how to apply the available data to make sensible, sensitive decisions and inform their marketing…