real time insights

unitQ, the real-time solution for staying on top of product quality across all platforms, announces the availability of its new Zendesk integration to manage support tickets. unitQ turns a company's Zendesk tickets into a source of growth by automatically extracting quality issues reported by users and reporting the data in a dashboard called unitQ Monitor. Companies on Zendesk already using unitQ Monitor have seen a 20% improvement in product quality during the first 30 days. Marketing Technology News: Agility CMS…

Hi Ken, from Analyst to becoming a CEO - How did you plan your transition through the Dotcom era to the modern AI era? I really had no plan. Just jumped-in with two feet. Through all of my companies, I’ve focused on two main things: service and creative. By keeping the most important aspects of Advertising simple, we’ve been able to easily adapt as technology has evolved. Service and creativity will never be second to technology. AI, ML, etc really go hand-in-hand with services and creative. Tell us a bit more about your…

Tracking App Provides 360-Degree Behavioral Analysis Toluna, an ITWP company and leading consumer intelligence platform that delivers insights on demand, announced it has unveiled new, permission-based online data collection solution in China to analyze consumer behavior in real-time. The technology delivers deeper insights and cross-device behavioral data in response to increased demand by researchers and marketers in China, a previously opaque consumer sector. The technology also drives intelligent business…

Customizable metrics and increased automation capabilities allow even the most complex organizations to comprehensively and easily manage CX programs NICE unveiled a new version of NICE Satmetrix, the company’s cloud-based customer feedback management solution. The latest release includes an innovative AI engine to swiftly identify trending topics from customer feedback in real-time, customizable in-product metrics tracking and reporting, and multi-layered no-send rules to avoid survey fatigue and increase response rate.…

As consumers spend more time online, expectations for a more personalized and seamless experience continue to increase. When not managed effectively, online advertising is often seen as a negative disruption in the consumer’s overall journey, which limits engagement and ad performance. The good news for marketers is that the solution lies in the form of state-of-the-art advertising technology. Ad tech can create ads that inspire shoppers with the right product at the right time, while reflecting the brand’s vision and…