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Receptiv

Verve Acquires Leading In-App Mobile Video Platform Receptiv

Verve Will Also Add Receptiv's High-Performing Video Ad Formats to the Verve Foundry Creative Studio Portfolio Verve, the leader in location-powered mobile marketing, announced the acquisition of Receptiv, the leading in-app mobile video advertising platform. The acquisition enriches Verve's robust publisher ecosystem with additional premium partnerships spanning lifestyle, fitness, entertainment, photo, messaging, gaming, and utility apps, all of which consumers use with high daily frequency. Also Read: Verve Expands…

Interview with Ari Brandt, CEO and Co-Founder, Receptiv

"Expectations will be less about the technology and more about the supply chain, and the relationships that buyers and sellers have with content." Tell us about your role and how you got here. What inspired you to start a mobile video advertising platform? I am the CEO and Co-Founder of Receptiv which is a leading mobile video advertising platform. WhenReceptiv was founded, (formerly known as MediaBrix) mobile advertising was an afterthought, legacy desktop ad formats reduced to fit on a mobile screen, and brands…

SundaySky Hires Glen Sussman as CFO

Glen Sussman Brings More Than 20 Years of Financial Leadership and Technology Sector Expertise SundaySky, the company that combines the power of personalization with the emotion of video, announced that Glen Sussman has joined the company as the Chief Financial Officer. Glen Sussman brings more than 20 years of financial leadership and technology sector expertise, which will allow him to be a strategic partner across the organization and play a key role in driving SundaySky’s continued growth.  Recommended Read: B2B…

Receptiv Announces Three Part Media Guarantee to ensure Reliable, Safe and Engaged Media

Key Partners report Receptiv Platform Engagement Levels Double Google and Facebook and Viewability and Human Attention Scores Similar to Traditional TV viewership. ReceptivTM, the leading mobile video advertising platform focused on delivering high performing video across mobile environments, announced a three part media guarantee that ensures all mobile video inventory is reliable, brand safe and -- an industry-first -- engaged. With an expected $147B to be spent on mobile in 2018, viewability, fraud, and safety remain…