Banner Before Header
Browsing Tag

Red Havas

Time to Rethink Paradigms of B2B and B2C Communication

Red Havas, the global Merged Media micro-network specializing in earned, social and experiential storytelling with content and data at the heart, released a white paper, titled "Rethinking B2B and B2C: A Case for Person-to-Person (P2P) Communication." The analysis highlights the value of P2P communications and the new ways people engage with brands—for example, their expectation that companies will communicate with them in a personal way, and about the issues they care about most. "B2B and even B2C brands haven't always…

Havas Group Reimagines PR Group With Launch of Red Havas

The New Merged Media Micro-Network Will Put Data and Content First, and Unite Havas PR North America and Red Agency Australia & Asia, with Expansion to London As creative and media agencies face a near-daily redefinition of their identities and scopes of work in the modern media landscape, public relations agencies in particular are being completely reconstructed. How can PR companies provide impeccable service that moves at the pace of today's lighting-speed multimedia landscape? The agencies that comprise Red Havas…