Optimove Unveils Optidata, the Infrastructure for the Next Generation Realtime Customer Data Platform
Optidata Enables Realtime Access and Activation of All Customer Data by Seamlessly Combining Large-Scale Batch Processing with a State-Of-The-Art Event Streaming Framework
Optimove, the Science-First Relationship Marketing Hub, unveiled its new database infrastructure pushing its Customer Data Platform (CDP) into the future.
One of the CDP’s main objectives is to create a persistent and unified single customer view. Traditionally this had been achieved by collecting and processing batches of data from disconnected…