Banner Before Header
Browsing Tag

Relationship Marketing Hub

Optimove Unveils Optidata, the Infrastructure for the Next Generation Realtime Customer Data Platform

Optidata Enables Realtime Access and Activation of All Customer Data by Seamlessly Combining Large-Scale Batch Processing with a State-Of-The-Art Event Streaming Framework Optimove, the Science-First Relationship Marketing Hub, unveiled its new database infrastructure pushing its Customer Data Platform (CDP) into the future. One of the CDP’s main objectives is to create a persistent and unified single customer view. Traditionally this had been achieved by collecting and processing batches of data from disconnected…

Why Should ‘Grey Area’ Players Fear GDPR?

In This Chat, Optimove's CEO Pini Yakuel Dove into How GDPR May Affect Marketing and Sales Technologies and the Impact on the US-Based Martech Companies Brands love to be in the headlines, only if they are making the right kind of news and delighting their customers. What if you lose to GDPR and end up making a news headline anyways... With the biggest disruption to marketing and brand connectivity coming next week, companies are leaving no stone unturned to ensure they are on the right side of GDPR compliance. US…