return on investment Archives

Marketing’s New Mandate: Lead Through Change or Be Left Behind

AI/ML Danielle Smith - November 17, 2025

G2 Unveils Innovations to Help Software Companies Build Brand Visibility in the AI Search Era

AI/ML Business Wire - September 16, 2025

Breaking Down The Marketing Technology Industry Size Across Key Global Regions: 2025 Trends and Insights

AI/ML MTS Staff Writer - July 23, 2025

From Martech Cost Center to Marketing Value Driver: How the Right Metrics can save Martech Adoption?

AI/ML MTS Staff Writer - June 20, 2025

The Martech ROI playbook: Proving value beyond the technology investment

AI/ML MTS Staff Writer - June 6, 2025

Dynamic Creative Optimization (DCO) in Martech: Personalizing Ads for Every Single Consumer in Real-Time

AI/ML MTS Staff Writer - April 15, 2025

The Role of Data Lakes in Martech Integration: Centralizing your Marketing Intelligence

AI/ML MTS Staff Writer - April 11, 2025

Anura Solutions Releases The Ultimate Guide to Ad Fraud: A Must-Read Resource for Protecting Your Marketing Budget

Native & Programmatic Advertising MTS Staff Writer - February 21, 2025

From Chaos To Clarity: How A Martech Stack Map Can Revolutionize Your Marketing Operations

Analytics MTS Staff Writer - January 17, 2025

Are CDPs Invincible for your Brand?

Content MTS Staff Writer - January 8, 2025

Harnessing AI to drive Creative Effectiveness in Modern Marketing

AI/ML Matt Young - October 31, 2024

How Marketing Teams Can Finally Get Their Own Customer Insights With The Help of AI

AI/ML Aaron Cannon - October 17, 2024

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