Banner Before Header
Browsing Tag

Rex Briggs

New Research Shows Person-Level Data Measurement Critical for Marketers to Reach Their Key Objectives

Marketing Measurement Requires Increasingly Timely, Accurate and Granular Data;99 Percent of Marketing Leaders Are Considering a Person-Based Approach New research shows marketers are bullish to analyze their campaigns at the person-level — and have implemented or intend to adopt person-level customer data programs to ensure the efficacy of their marketing programs. Although marketers have more customer data at their disposal than ever before, the study also found that 71 percent of marketers are hampered by disconnected…

Marketing Evolution Awarded Patent Recognition for Latest Innovation

US Patent No. 10,032,121 Recognizes Development of Best Practice Engine Leading provider of marketing analytics and attribution, Marketing Evolution, announced it was recently awarded a new patent by the United States Patent and Trademark Office. This patent, US Patent No. 10,032,121, recognizes the development of technology that gives Marketing Evolution and their customers a system and method for identifying and monitoring best practices of an enterprise. “This latest patent extends Marketing Evolution’s commitment…

Interview with Rex Briggs, Founder and CEO, Marketing Evolution

"The biggest driver for the change is the growing awareness that B2B marketing isn’t really that different from B2C marketing."Tell us about your role and how you got here? What compelled you to start Marketing Evolution? I love making marketing and ROI measurement useful to business people. I’ve always been driven by a need to better understand problems and develop innovative solutions. This is a trait that runs in my family. It started with my great grandmother’s work estimating parts for the building of planes during…

Marketing Evolution Raises $20.6 Million in Series B Funding

Marketing Evolution Is Defining a New Category for Customer-Obsessed Marketing by Pioneering “Person-Centric Business Decisioning” Using AI-Based Technologies Marketing Evolution, a leading provider of global AI-based marketing optimization and analytics software, has announced a $20.6 million Series B financing round led by leading global private equity and venture capital firm, Insight Venture Partners, with continued participation from existing investor, Zetta Venture Partners. This round brings the total invested to…